Insights, Strategy, Action! is an immersive, hands-on program that equips marketers, researchers and business leaders with the tools to transform customer understanding into growth-driving outcomes. 

What you’ll learn

By the end of the course, participants will be able to:
  • Distinguish between data, knowledge, and insight.
  • Identify roles of different sources of information, including market research and brand tracking
  • Link brand knowledge with customer behaviour understanding to uncover patterns that lead to insight
  • Build insights that reveal customer motivations and unlock business opportunities.
  • Translate insights into marketing strategies, goals and programs aligned with business priorities.
  • Apply insights to targeting, segmentation, personas, and customer journeys.
  • Write insight-driven briefs and use them as catalysts for innovation and creative activation.
  • Craft and deliver compelling growth stories that inspire stakeholder engagement.

Is this course for me? This course is for...

  • Marketing, brand, and innovation professionals seeking to strengthen their strategic toolkit.
  • B2B, B2C, retail, service and consumer marketers
  • Insights and research teams who want to see their work have greater business impact.
  • Business leaders who need to connect customer understanding to growth agendas.
  • Research specialists who want to understand the organisational application of research
  • Anyone responsible for shaping marketing plans, creative development, or stakeholder engagement.

Why choose ADMA?

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

Any questions?

See FAQs

Get access to the virtual classroom

$3,595.50 PER PERSON

*Including GST

Member $3,055.50 PER PERSON

Purchase

Course Details

  • 17-06-2026 | 09:00 AM
  • leading
  • In-person

Your instructor

Sharlene Zeederberg

Research Director at Zuni

Sharlene Zeederberg has over 25 years market research and consumer insight experience, garnered w...

Read More

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