The role of the ADMA Advisory Committee is to represent the broad membership of data-driven marketers and businesses. Advisory Committee Members bring their extensive industry knowledge to ensure the best outcomes are achieved for members. This is distinct from Advisory Committee Members of public companies who represent the financial interests of shareholders.

To fulfill this role, the Advisory Committee Members are charged with remaining highly informed of developments impacting the Australian and international marketing landscape and continually seeking member feedback on the impact of the developments in a rapidly changing environment.

The ADMA Advisory Committee evolves the strategic direction for the Association and sets broad parameters for its implementation.