Protect your brand by protecting your customers' privacy

ADMA Data Pass, a members-exclusive privacy and data compliance training. 

Customers buy from brands and companies that respect their privacy. Earning and displaying the ADMA Data Pass Trustmark demonstrates that your company is qualified to handle data securely and appropriately.

What is ADMA Data Pass?

The ADMA Data Pass is a comprehensive series of data privacy and compliance modules focussed on the ethical collection, management and use of customer data in marketing and advertising. It’s available exclusively to ADMA members and demonstrates your organisation’s commitment to responsible data practices. 

This credential isn’t just theory — it’s a practical, real-world programme that helps your team apply key legislation, governance frameworks and privacy principles in everyday marketing activities. 

Why your team needs it

In a landscape of rising data risk and public concern, a clear understanding of privacy principles and compliant data use isn’t optional — it’s essential. Data Pass helps your team:

Understand and apply the APPs for permission-based marketing

Build a clear, practical understanding of how the Australian Privacy Principles (APPs) apply to real marketing activities. 

Build compliant processes for data collection, consent and security

Embed best-practice processes into everyday workflows, reducing risk while enabling smarter data-driven marketing.

Develop transparent privacy practices your customers can trust

Strengthen brand credibility by demonstrating responsible data use. Clear privacy practices help build trust, protect long-term customer relationships.

datapass_modules

Data Pass is ideal for any team member involved in handling customer information — including marketers, analysts, customer service staff, call centre teams, and data operators. Training is self-paced and designed to suit diverse roles across your organisation.

How to get started

  1. Members: Click “Enquire now to register interest and begin the process.
  2. Not yet a member? Learn how ADMA membership unlocks access to Data Pass and other premium resources.
  3. Once registered, your nominated team leader will coordinate participation and completion tracking.

Enquire Now

This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Data Pass is a member benefit and is free (up to $5,000 value) for member organisations. A minimum of 20% of employees who handle data in your organisation need to complete Data Pass to earn the company credential. Participants learn at their own pace and have 3 months to complete the course. 

The first step to earning the Data Pass credential for your company is to nominate a Data Pass team leader and we will work with you identify the staff that will participate.

Register your interest via the form and we will contact you by the next business day. Alternatively, call your Account Manager: 02 9277 5400.

Enquire Now