Data Pass is a trust mark that you can use to demonstrate to your customers and business partners that you take privacy very seriously.

Public awareness and concern about data privacy is at an all-time high, fuelled by all-too frequent and well-publicised incidents of data breaches and misuse of personal data. Yet customers realise that providing their personal information is unavoidable, so they need to trust the brands they deal with. Therefore, your staff needs to know how to collect, manage and use your customers’ data in a privacy-compliant way. But it’s tough when there are so many rules to follow, so Data Pass makes the legislation easy to digest by giving it a practical focus, using real-world examples to explain how to meet your customers’ security needs and your organisation’s legal obligations.

Who should do this course?

All employees that collect, use or otherwise disclose personal information or customer data. This includes all customer-facing staff, marketers, call centres, or any other staff that engage with customers and customer data.

      Learn at your own pace        Interactive content                  Video                     Self assessment

You will learn to:

• Apply the key legislation, especially the Australian Privacy Principles (APPs), for permission-based marketing.

• Notify customers and obtain their consent for your intended use of their data when you collect their personal information. 

• Avoid breaching the Spam Act when sending marketing emails and text messages.

• Comply with the regulations which apply to marketing using the phone and postal mail.

• Grasp the complexities of gathering digital website data and social media data.

• Develop processes and practices to maintain the accuracy and security of your customers' personal information.

• Decide whether your organisation needs to comply with the GDPR and the key differences with Australian legislation.

• Be transparent in your privacy practices by writing a comprehensive privacy policy.