ADMA Working Groups Home About ADMA Working Groups ADMA Working Groups ADMA is the champion of data-driven marketing and advertising that supports excellence in marketing. ADMA has 3 working groups that bring a wealth of industry experience and knowledge. They are chosen for their expertise and ability to consider issues at a practical, commercial, and consumer-centric level. As highly respected senior marketing experts, they also represent the industry diversity of ADMA membership. A working group’s role is to provide appropriate advice and recommendations on matters relevant to their individual charters. They assess and consider trends, challenges, and needs of key sectors and provide input and guidance regarding these to the goals and objectives of the Association. Sub-working groups work closely with the working groups to provide perspectives of key providers in order to facilitate informed discussions in the development while maintaining independence. Working groups are advisory only, with all final decisions made by the ADMA Executive and Advisory Committee. Regulatory & Advocacy Working Group Education Advisory Committee Emerging Leaders Chaired by Privacy and Data expert Peter Leonard and Co-Chaired by Jo Boundy (CMO, CBA), the Working Group's role is to provide advice and recommendations on ADMA's position on various regulatory and advocacy issues that have an impact on the data-driven marketing and advertising industry. Read more on ADMA's Regulatory and Advocacy Working Group here. Chaired by Trisca Scott-Branagan, Chief Marketing Officer (Australian Business Growth Fund), the Working Group’s role is to provide advice and recommendations on the long-term education and training goals and objectives. Read more on ADMA's Education Advisory Committee here. Chaired by Stuart Tucker, CCO of hipages, the Emerging Leaders Group provides an avenue for emerging marketers with specific programs and content to meet their development needs and to influence ADMA’s program to ensure their needs are met now and in the future.