ABOUT ADMA IQ Home IQ Education About ADMA IQ About ADMA IQ When an industry moves as fast as ours, you can’t afford to stay still. You need to be Industry Qualified. As the peak marketing industry body, ADMA knows what it takes to keep up with our ever-evolving landscape. Whether you need to build your digital marketing skills to take your marketing career to the next level or you’re leading a robust team that needs to be ready for what’s ahead, we give you the unfair advantage. Business success depends on building the skills and expertise of your marketing teams to be able to deliver the dynamic challenges of increasing customer expectations. As marketers, success and recognition depends on demonstrating and advancing your skills and capabilities. ADMA IQ Courses ADMA IQ is the only place you learn directly from leading data-driven marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. ADMA IQ courses are taught using the latest digital technology ensuring you an interactive and enjoyable learning environment. Our subject matter experts focus on the most up-to-date content for each of the topics.The IQ approach to learning is modular, allowing you to select courses and topics to match your specific needs. For more information, call our education team on 02 9277 5400 or email [email protected] today. Upcoming course dates Frequently asked questions Which Marketing Education is right for me? Pick and choose engaging courses that will help you be more effective with our modular approach – giving relevant skills and helping you boost your career, no matter what stage you’re at. Choose from certificates, courses or modules and learn the way that works for you – virtually, in small groups or on-demand with ADMA’s IQ Learning Lab which gives you 24/7 access in an environment built to engage you in your marketing education. Delivery Format Instructor-led Self-paced In-house Single and multi-day intensives held online live for your convenience with small class sizes for high engagement with the subject matter expert. Perfect for those who learn better with instructors in a virtual class setting. Online courses are self-paced, so you can revisit any lessons and resources as needed. They are available online with 6 months to complete and are perfect for self-motivated students with busy schedules. We come to your team for bespoke training. Find out more here. Contact us for a quote. Course Type Module Course Certificates Focused and concise deep dives on individual topics. These quick modules are great for updating your knowledge on a single area of marketing. Modules require a time commitment of approx. 2-4 hours. Courses are designed to help you learn, grow, and build your skills (training). These courses provide the skills underpinning focused areas of marketing. Courses require a time commitment of approx. 8-10 hours. Certificates provide intensive and comprehensive understanding of specialised marketing disciplines. They extend and equip you with skills to bring back into your organisation. Certificates require a time commitment of approx. 30-40 hours. Learning Levels Learning You are new to this area and still learning. Your knowledge is limited to certain parts, and you don't yet have a complete understanding. You're in the early stages of building your expertise. At this point, you need detailed instructions and support with clearly defined guidelines. You often look for processes, tools, and templates to help you understand better. Your main focus is on understanding why it's important, what it is, and seeing simple examples of how to do it. You tend to ask questions and seek clarification from others, making revisions based on the feedback you receive. Applying You understand what it is and how it works, as well as the core principles f what good looks like, and you can share this knowledge with others. You have applied this in practice multiple times and can self-direct your actions. You deepen your expertise through practical application and can handle more complex contexts. You can clearly explain the rationale behind your decisions and actions. You grasp why this is important and have a thorough understanding of the subject. You can operate effectively on your own, though you may still seek input and occasionally require help. You are building strong skills in this area and can share your knowledge with peers or direct reports. Leading You have developed deep, comprehensive knowledge over the years. You can coach others and help them improve, though you may still seek external interactions to further enhance your knowledge. You can apply this skill to complex and ambiguous contexts, quickly identifying errors and issues. You know how to adapt or optimise approaches to improve outcomes. Your expertise is shared, sought after, and valued both within your organisation and externally. You contribute to organisational capacity by applying this skill at the highest level, leading teams, coaching others, or creating processes and tools to support teams. Expert You have an in-depth understanding of how this skill integrated with other skills to drive outcomes. You provide challenges and guidance to improve highly skilled teams and educate at both leadership and industry levels. You not only apply this skill but also evolve it to remain relevant. You identify emerging needs and develop new solutions, maintaining a future-focused perspective on how skills and capabilities must evolve with changing contexts. You are a recognised industry expert, collaborating across the industry to improve and create new practices. You help people solve problems in this area and may educate cross-functionality to remove barriers and enhance outcomes. Your expertise is highly valued, and you are sought out as a thought leader.
Learning You are new to this area and still learning. Your knowledge is limited to certain parts, and you don't yet have a complete understanding. You're in the early stages of building your expertise. At this point, you need detailed instructions and support with clearly defined guidelines. You often look for processes, tools, and templates to help you understand better. Your main focus is on understanding why it's important, what it is, and seeing simple examples of how to do it. You tend to ask questions and seek clarification from others, making revisions based on the feedback you receive.
Applying You understand what it is and how it works, as well as the core principles f what good looks like, and you can share this knowledge with others. You have applied this in practice multiple times and can self-direct your actions. You deepen your expertise through practical application and can handle more complex contexts. You can clearly explain the rationale behind your decisions and actions. You grasp why this is important and have a thorough understanding of the subject. You can operate effectively on your own, though you may still seek input and occasionally require help. You are building strong skills in this area and can share your knowledge with peers or direct reports.
Leading You have developed deep, comprehensive knowledge over the years. You can coach others and help them improve, though you may still seek external interactions to further enhance your knowledge. You can apply this skill to complex and ambiguous contexts, quickly identifying errors and issues. You know how to adapt or optimise approaches to improve outcomes. Your expertise is shared, sought after, and valued both within your organisation and externally. You contribute to organisational capacity by applying this skill at the highest level, leading teams, coaching others, or creating processes and tools to support teams.
Expert You have an in-depth understanding of how this skill integrated with other skills to drive outcomes. You provide challenges and guidance to improve highly skilled teams and educate at both leadership and industry levels. You not only apply this skill but also evolve it to remain relevant. You identify emerging needs and develop new solutions, maintaining a future-focused perspective on how skills and capabilities must evolve with changing contexts. You are a recognised industry expert, collaborating across the industry to improve and create new practices. You help people solve problems in this area and may educate cross-functionality to remove barriers and enhance outcomes. Your expertise is highly valued, and you are sought out as a thought leader.