ADMA's Regulatory and Advocacy Working Group

The Regulatory & Advocacy Group supports the industry by developing positions on regulatory issues and providing submissions and guidance (for example to the ACCC, or ACMA), as well as providing education on complex regulatory topics to the marketing industry.

The Working Group represents the data-driven marketing industry but we feel that it is important to have the Key Global Tech Platforms feed into the conversation from a point of view of their platforms, product developments and applications (or concerns) around developing regulations both locally and internationally.

The Regulatory and Advocacy Working Group

The ADMA Regulatory and Advocacy Working Group is made up of a group of highly respected senior marketing, regulatory and policy experts that come from all the key industry pillars reflective of the ADMA membership.

Each Member brings with them a wealth of industry experience and knowledge coupled with the ability to consider issues at a practical, commercial and consumer centric level. Chaired by Privacy and Data industry expert Peter Leonard and Co-Chaired by CMO Jo Boundy (Commonwealth Bank of Australia), ADMAs regulatory and advocacy working group is well positioned to carry out its role.

The Working Group’s role is to provide appropriate advice and determine recommendations on ADMA’s position on various regulatory and advocacy issues that have an impact on the data-driven marketing and advertising industry. These recommendations will help provide the basis for submissions made by ADMA, provide guidance for ADMAs general advocacy, regulatory and compliance support for member and  contributes to tailoring ADMA’s education offering. Where appropriate it will also help facilitate decision making by the ADMA Advisory Committee. 

Contact us for enquiries regarding the regarding the ADMA Regulatory and Advocacy Working Group or Sub-working Group: Representation of key Global Technology Platforms.