ADMA Data Pass

Reduce your data risk

With over 60% of data breaches being the result of human error, Data Pass is the best way to ensure your staff understand and comply with the laws that govern handling of private information.

Understanding the collection, handling, use and disclosure of data is vital to the future success of any business. In fact, it has never been more important for those working with data to have a clear understanding of their obligations and responsibilities when collecting, handling, using and sharing data.

The handling of private data is now a business-critical capability and ensuring your team fully understand their obligations under the various laws and regulations is an import part of reducing the task of a data breach.

Data Pass is a trust mark that you can use to demonstrating to your business partners and customers that you take privacy seriously.

How to get involved

The first step is to nominate a Data Pass team leader and identify the staff that will participate. It's that easy.

Contact ADMA
t: +61 2 9277 5400
e: [email protected]

How it works

The ADMA Data Pass is a comprehensive series of online training modules that focus on the areas of privacy and compliance in the collection, analysis and use of data in marketing and advertising. The ADMA Data pass program is an exclusive program for ADMA members only.

  • Ensure that your business is up to date with its obligations with data.
  • Easy learning through 12 informative modules.
  • Have a clear understanding of data collection, handling, privacy and consent issues.
  • Use the ADMA Data Pass logo to clearly differentiate your business.


About the modules

Essentially a number of your staff need to complete the program which has been designed to ensure that your business is fully aware of its data obligations and can give your business the data edge. The course content is updated as new requirements come into effect and with a changing workforce, we need to continually check in to make sure relevant employees understand how to handle data.

At the completion of the training program successful participating businesses will be recognised with  ADMA Data Pass accreditation. The Data Pass logo will provide a clear differentiation for your business, indicating that your employees have achieved a deeper level of knowledge and understanding in the use of data and its associated compliance requirements.

Modules include:

  • Privacy law overview
  • Marketing and advertising regulatory framework
  • Collecting customer data
  • Using personal information for direct marketing and advertising
  • Avoiding the spam trap
  • Marketing with data accuracy
  • Data security
  • Marketing in the Digital Age
  • Mail and voice
  • Writing a privacy policy
  • Single customer view
  • Big data and the future

The training will only take 4 hours of video lessons with a small quiz at the end of each module. To remain current, staff must participate annually.

Please note, your company will need to be an ADMA member at the time of registration. If your organisation is not an ADMA Member Company, you can find out about ADMA Corporate Membership online.



 +61 2 9277 5400

[email protected]