Changes: Regulations, Laws and Compliance Always Evolve

Legislation and the work of regulatory bodies like ACMA, ACCC and the OAIC are always evolving over time.

When it comes to compliance and regulation issues that affect data-driven marketing, there are often different issues being explored or new reports and ‘exposure drafts’ being released for industry or public consultation. Sometimes it’s technology that leaps ahead and forces changes that lawmakers haven’t considered before. Other times, consumer needs or industry expectations have evolved to force us to consider different regulations.

As of July 2021, there are several key areas of development to watch out for, including:

• The review of Australia’s Privacy Act

• The ACCC’s Digital Platforms Inquiry looking to regulate giant tech platforms

• The ACCC’s Digital Advertising Services Inquiry into programmatic advertising

• The changes to third party cookie technology, which underpin most programmatic advertising and marketing

• Evolving international laws around privacy, personal information and data, such as the GDPR and CCPA

• The expanding Consumer Data Right, which has begun with banking and will roll out to other industries

ADMA advocates for the data-driven marketing industry and where appropriate makes public submissions to lawmakers, regulators and government. ADMA’s Regulatory Working Group determine the most appropriate position to take in representing all members of the industry.

If you’d like to get involved as an ADMA member, make sure you are signed up to our newsletter.

Businesses can also take advantage of ADMA’s education and training offers around regulatory and compliance areas.

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