Information and Toolkits to keep you up to date
We help marketers keep up with what’s going on with new and developing laws, inquiries and reports into our industry. ADMA has both member-only and publicly available content to help marketers comply with Australian and international regulations.
Our work includes news stories, content, webinars, masterclasses and training courses to keep the data-driven marketing community up to date with compliance issues. Our regulatory working group advocates on behalf of data-driven marketers to governments and regulators like the OAIC or ACCC. Whether it’s topics like privacy, data handling, running trade promotions, best practices for making claims when advertising or marketing or understanding changing technology, we’re the industry body that keeps you informed.
As always, it’s prudent to seek legal advice for your specific business, industry and marketing project. The best brands and businesses go beyond what is legal to do what is right.

Under the Do Not Call Register Act 2006 telemarketers and fax marketers must not contact numbers listed on the Do Not Call Register (the Register). Read more about the impacts of the legislation.

ADMA runs compliance training and education and encourages all marketers to understand the regulatory landscape, which builds trust and opportunities for businesses and consumers alike. We aim to keep this glossary up to date, but please be mindful that regulations, laws and best practices in Australia and across the globe evolve quickly

We live in the era of convenience – smart devices and the Internet of Things (IoT) make consumers’ lives so much easier and more convenient. But at what cost?

On 18 October 2017, the NSW Government passed the new gift card laws, meaning that NSW businesses will be required to extend the expiry date of gift cards sold in NSW to three years or face penalties of up to $11,000.

If your business is one of the thousands in Australia to which the Australian Privacy Principles apply - those with an annual turnover of $3m+, then there is no doubt that having a good privacy policy in place, no matter where and how you run it, is one of the most important things you need to get right from the start.

Nearly two years after first announcing the need for the Privacy Review in response to the Australian Consumer and Commission (ACCC) Digital Platforms Final Report, and almost a year since their release of the Issues Paper that kickstarted the actual Review of the Privacy Act (1988), the Attorney-General’s Department (AGD) has released its Discussion Paper and the 200+ page document is filled with potential reforms of the Privacy Act.