ELEVATE YOUR MARKETING GAME 24 AUGUST, DOLTONE HOUSE, SYDNEY SEE THE PROGRAM TICKETS From a deep dive into generative AI, to exploring how to navigate marketing in a recession - Elevate your Marketing Game at ADMA Global Forum. Secure your seat Australia's strongest line-up of leaders to help you conquer new challenges and embrace the future. Join Global Forum for invaluable insights and tools to skyrocket into 2024 and beyond. SPEAKER LINE UP Stay tuned for more speaker announcements Scott Galloway Professor of Marketing, NYU Stern (Live from NYC) Mark Ritson Marketing Professor and Founder of Mini MBA Melissa Hopkins Chief Marketing & Audience Officer, Seven West Media Kellie Nuttal Lead Partner - AI Deloitte Australia Amanda Johnstone Chief Executive Officer at Transhuman Alexander Meyer Former Chief Marketing Officer at The Iconic Naomi Shepherd Group Industry Director at Meta Sarah Carney Chief Technology Officer for Commercial Enterprise at Microsoft ADMA GLOBAL FORUM EVENT PROGRAM Morning Program 8:00am REGISTRATIONS OPEN 9:15am Andrea Martens CEO, ADMA OPENING ADDRESS 9:20am Amanda Johnstone AI Specialist & CEO of Transhuman AI AND THE ATTENTION ECONOMY 10:00am Scott Galloway (LIVE FROM NYC) Professor of Marketing, NYU Stern OVERHYPED VS UNDERHYPED 10:50am MORNING TEA 11:30am Jess Hatzis Co-founder and CMO, Frank Body YOU CAN'T CONVERT DEMAND THAT DOESN'T EXIST Breakout Sessions 12:15pm SESSION 1A GENERATIVE AI: FACTS AND NOISE Kellie Nuttall - AI Lead Partner, Deloitte Sarah Carney - CTO, Commercial Enterprise, Microsoft Naomi Shepherd (Moderator) Group Industry Director, Meta SESSION 1B THE DEVELOPING 4D'S OF MARKETING COMPLIANCE Sarla Fernando - Director of Regulatory & Advocacy, ADMA Jo Boundy - CMO, Commonwealth Bank Plus Other Panelists to be announced soon 12:55pm SESSION 2A CONVERGENCE OF MEDIA Led by Akcelo and a renowned brand TBA SESSION 2B MARKETING DURING RECESSION AND TRANSFORMATION Alex Meyer (CANADA) - Former CMO, The Iconic 1:50pm LUNCH Afternoon Program 3:20pm Melissa Hopkins Chief Marketing & Audience Officer, Seven West Media MARKETING LESSONS FROM A DATA BREACH 4:00pm Mark Ritson Marketing Professor & Founder of Mini MBA BRAND AND DATA 4:50pm GLOBAL FORUM CONCLUDES 5:00pm DRINKS & NETWORKING 6:00pm EVENT CONCLUDES FOUR CORE PILLARS TO BE ADDRESSED AT GLOBAL FORUM DATA AS A STRATEGIC GROWTH DRIVER Gain insights on leveraging data as a strategic growth driver, enabling you to make data-informed decisions. FACING THE FUTURE Discover the trends and skills that define the marketers of the future, ensuring you stay at the forefront of this ever-evolving industry. CONVERGENCE OF MEDIA Explore the evolving media landscape, optimizing your marketing efforts and reaching your audience more effectively. PRIVACY AND COMPLIANCE Understand rapid changes in privacy regulations, navigate with confidence to earn customer trust while mitigating risks. LEARN... from top leaders and thinkers of today and dive into some of the most important data-driven questions of the decade. EXPLORE... global, economical and societal shifts taking place and their impact on brands and marketers DISCOVER... what skills you and your team will need to succeed in the future and how to drive growth in a complex and unpredictable world SECURE YOUR SPOT AND ELEVATE YOUR MARKETING GAME Find out more Promotional Offers Terms & Conditions iMedia Table Offer Redeem this offer via the ADMA Global Forum microsite https://www.globalforum.adma.com.au using the link in the iMedia promotional email, or by adding code IMTEAM30 at checkout, until 23:59:59 AEST 21 July 2023. Discount will be calculated at time of payment. Cannot be applied in conjunction with any other offers. Code is valid for discount on purchase of General Release Table Ticket at ADMA Global Forum 2023. Promoters standard event terms and conditions apply. Offer is discount only and cannot be taken as cash. The Promoter is ADMA [Association for Data-driven Marketing and Advertising]. ABN: 53 156 305 487 Browse the videos, articles, and photo gallery from last year's event Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 14th Aug 2024 9 mins From heritage to innovation: IAG’s Michelle Klein on revamping customer experience Ahead of her appearance at the ADMA Global Forum, Michelle Klein, Chief Customer and Marketing Officer at IAG, discusses the importance of mastering the basics, leveraging almost 100 years of heritage, and how the 'Help' brand platform is redefining NRMA Insurance’s commitment to customer-centricity. Article 13th Aug 2024 7 mins ‘Brands have forgotten the art of storytelling’: THE ICONIC’s Joanna Robinson on the importance of brand Ahead of her keynote at the ADMA Global Forum, Joanna Robinson, Chief Marketing Officer at THE ICONIC, gives us an inside look at her first 18 months in the role, and shares her opinion on why brand building should remain a top priority for businesses in challenging times. Article 07th Aug 2024 9 mins Attention, humour, and creativity: Uber's Lucinda Barlow on elevating marketing for the future Ahead of her appearance at the ADMA Global Forum this month, Lucinda Barlow, Senior Director, Head of International Marketing, shares her insights on the power of humour in brand-led growth, scaling global platforms with local relevance, and how the fundamentals of marketing will still hold true in an AI world. Article 25th Jul 2024 10 mins Discomfort, discipline and demographic dividends: Holly Ransom on better business Leadership expert Holly Ransom has interviewed a host of legends, including Barack Obama, Venus Williams, Bill and Hillary Clinton and Malcolm Gladwell. Here she discusses hacks for leaders to make more time for learning, broadening your horizons and why Africa should be on your radar, ahead of hosting the ADMA Global Forum in August. Article 22nd Jul 2024 15 mins "Change has become our pornography": Tom Goodwin on the power of simplification Ahead of his keynote at the ADMA Global Forum next month, bestselling author, marketing consultant and iconoclastic media thinker Tom Goodwin open up on how technology, measurement and maths are ruining marketers' ability to do their jobs. Article 14th Jul 2022 7 mins ADMA Global Forum retrospective: the promise of the metaverse The metaverse is the ultimate combination of human experience and our online selves, while also creating new opportunities for data-based marketers. Here Jason Juma-Ross, Director, Technology Industry Strategy at Meta, looks at some of the key considerations for the years ahead. Load More
Article 14th Aug 2024 9 mins From heritage to innovation: IAG’s Michelle Klein on revamping customer experience Ahead of her appearance at the ADMA Global Forum, Michelle Klein, Chief Customer and Marketing Officer at IAG, discusses the importance of mastering the basics, leveraging almost 100 years of heritage, and how the 'Help' brand platform is redefining NRMA Insurance’s commitment to customer-centricity.
Article 13th Aug 2024 7 mins ‘Brands have forgotten the art of storytelling’: THE ICONIC’s Joanna Robinson on the importance of brand Ahead of her keynote at the ADMA Global Forum, Joanna Robinson, Chief Marketing Officer at THE ICONIC, gives us an inside look at her first 18 months in the role, and shares her opinion on why brand building should remain a top priority for businesses in challenging times.
Article 07th Aug 2024 9 mins Attention, humour, and creativity: Uber's Lucinda Barlow on elevating marketing for the future Ahead of her appearance at the ADMA Global Forum this month, Lucinda Barlow, Senior Director, Head of International Marketing, shares her insights on the power of humour in brand-led growth, scaling global platforms with local relevance, and how the fundamentals of marketing will still hold true in an AI world.
Article 25th Jul 2024 10 mins Discomfort, discipline and demographic dividends: Holly Ransom on better business Leadership expert Holly Ransom has interviewed a host of legends, including Barack Obama, Venus Williams, Bill and Hillary Clinton and Malcolm Gladwell. Here she discusses hacks for leaders to make more time for learning, broadening your horizons and why Africa should be on your radar, ahead of hosting the ADMA Global Forum in August.
Article 22nd Jul 2024 15 mins "Change has become our pornography": Tom Goodwin on the power of simplification Ahead of his keynote at the ADMA Global Forum next month, bestselling author, marketing consultant and iconoclastic media thinker Tom Goodwin open up on how technology, measurement and maths are ruining marketers' ability to do their jobs.
Article 14th Jul 2022 7 mins ADMA Global Forum retrospective: the promise of the metaverse The metaverse is the ultimate combination of human experience and our online selves, while also creating new opportunities for data-based marketers. Here Jason Juma-Ross, Director, Technology Industry Strategy at Meta, looks at some of the key considerations for the years ahead.