Digital Marketing Certificate
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Digital Marketing Certificate
10 weeks in our virtual classroom. Includes live virtual sessions and on-demand lectures.
Digital Marketing Certificate Start 30 July-8 October 2025
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Join our waitlist to be notified when new course dates drop for enrolment.
Join the waitlistDigital Marketing Certificate Start 8 October 2025-17 December 2025
Can’t make this date?
Join our waitlist to be notified when new course dates drop for enrolment.
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100% completion rate 100% satisfaction rate Vetted by industry leaders
Learn from today’s most accomplished marketing leaders.
The only digital marketing course in Australia with top CMOs as guest lecturers.
You’ll learn through real-life case studies and get practical insights into what works in the real world.
This is an ideal course for marketers who have some experience in digital but need to build confidence in developing a digital strategy to achieve business goals.
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A BREAKDOWN: HOW THE COURSE WORKS
Content is rich in dynamic theory and practical applications. The course is brought to life in collaboration with marketing experts to ensure it meets current needs of the industry and covers the end-to-end marketing life cycle.
10-week hybrid course delivered online in the IQ Learning Lab. 24/7 access to on-demand lectures, resources, and tools.
Unpack each week’s content at weekly live tutorials with activities and tools to workshop your coursework.
Weeks 1, 2, 3, 5, and 6 feature interactive sessions with 5 of Australia’s leading CMOs. These sessions are live and not recorded.
Earn the highly regarded ADMA Digital Marketing Certificate Badge, which you can display on your CV and LinkedIn
Week-by-week, develop your own detailed
marketing strategy, ready to implement into your business.
Connect and network with peers. Learn from other participants about their digital marketing context.
WHAT WE COVER, WEEK BY WEEK
1.2. Building your strategy
1.3. Mapping your customer's journey
1.4. Connecting with your audience
1.5. Segmentation & targeting
2.2. Leveraging personalisation
3.2. Connected TV, Video Streaming
3.3. Native Ads and Content
3.4. Audio, Podcasts and Music Streaming
3.5. Digital Out of Home
4.2. Owned: SEO
5.2. Owned: Organic Social
5.3. Paid/Earned – Influencer
6.2. Platforms: Landing pages, Mobile, Apps
6.3. Mobile Apps and Notifications
7.2. Implementation: Data
7.3. Implementation: Automation
8.2. Attribution
9.2. Attribution
9.2. Innovation
For participants choosing to continue with the assessment, presentations will be scheduled in for a 1:1 timeslot of approximately 20 mins with the instructor for you to present your digital marketing strategy, using the PowerPoint template provided in the course resources.
Students who pass the assessment, will qualify for the ADMA Digital Marketing Certificate Digital Badge. Digital badges symbolise your achievements in a way that can be displayed, accessed, verified and shared online.
Who should do this certificate?
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This course is at an Advanced Learning Level. It’s time to see the bigger picture. You’ve applied these skills multiple times, and now you’re ready to optimise them, use them as part of a broader marketing story and cement your abilities as an experienced marketer that understands the whole journey. |
FAQs
The Digital Marketing Certificate is 10 virtual sessions over 10 weeks. The next course will start on 5 March 2025. There is a weekly recorded lecture followed by a live interactive tutorial.
Tutorials are every Wednesday
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5.00pm - 6.30pm AEDT (SYD, CAN, MEL, TAS, QLD)
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4.30pm - 6.00pm ACDT (NT, SA)
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3.00pm - 4.30pm AWDT (WA)
The course is 10 virtual sessions, over 10 weeks. Pre-recorded lectures are released weekly and available on-demand, with one-hour tutorials each week on Wednesday 5.00pm - 6.30pm AEDT.
All course content will be available for the 10 weeks of your course + 1 month of the last session.
For the Digital Marketing Certificate starting on 5 March 2025, live-sessions occur weekly on a Wednesday from 5:00 to 6:30 pm NSW time (AEST).
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Wednesday, 5 March
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Wednesday, 12 March
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Wednesday, 19 March
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Wednesday, 26 March
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Wednesday, 2 April
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Wednesday, 9 April
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2 Week Student Break
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Wednesday, 30 April
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Wednesday, 7 May
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Wednesday, 14 May
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Wednesday, 21 May
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Wednesday, 28 May
Live tutorials are not recorded.
For the Digital Marketing Certificate starting on 30 July 2025, live-sessions occur weekly on a Wednesday from 5:00 to 6:30 pm NSW time (AEST).
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Wednesday, 30 July
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Wednesday, 6 August
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Wednesday, 13 August
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Wednesday, 20 August
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Wednesday, 27 August
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Wednesday, 3 September
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Wednesday, 10 September
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Wednesday, 17 September
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Wednesday, 24 September
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Wednesday, 1 October
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Wednesday, 8 October
Live tutorials are not recorded.
For the Digital Marketing Certificate starting on 8 October 2025, live-sessions occur weekly on a Wednesday from 5:00 to 6:30 pm NSW time (AEST).
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Wednesday, 8 October
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Wednesday, 15 October
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Wednesday, 22 October
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Wednesday, 29 October
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Wednesday, 5 November
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Wednesday, 12 November
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Wednesday, 19 November
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Wednesday, 26 November
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Wednesday, 3 December
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Wednesday, 10 December
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Wednesday, 17 December
Live tutorials are not recorded.
Students can access the course from anywhere in Australia from their computers from their ADMA IQ Learning Lab Portal. The course is online, with lectures released weekly to be watched on-demand. Live tutorials are not recorded. Find out more about ADMA IQ Learning Lab.
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Marketers who have some experience in digital but want to feel more confident in applying it to their business goals and are keen to learn how to leverage digital across a broad spectrum of channels.
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Digital marketers who may have only one perspective of digital, or who are a specialist in one area of digital, and want to broaden their skill base.
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Small and medium-sized businesses who want to learn more about how digital can help grow their business.
At the completion of this course you will receive a Certificate of Completion. The assessment is non-mandatory. If you choose to complete and pass the final assessment, you will receive the ADMA Digital Marketing Digital Badge. Digital badges symbolise your achievements in a way that can be displayed, accessed, verified and shared online.
Please email us at iq@adma.com.au
Speak with your manager about any professional development allowances you may have, or speak with your accountant to confirm if the course fee is tax-deductible.
The standard course fee for Digital Marketing Certificate is $4,645 (inc GST). ADMA members have a discounted rate of $3,495 (inc GST). Speak with your manager or HR representative to check if your organisation is an ADMA member.
Please fill out an Expression of Interest to be notified when enrolments for the next Digital Marketing Certificate are available. ADMA's Digital Marketing Certificate fills very quickly. We recommend you enrol as soon as possible as places are limited!
100% participants agree the instructors are knowledgeable, and the course content is interesting and relevant.
- Digital Marketing Certificate feedback survey, 2021
"The Digital Marketing Certificate is best-in-class and industry-certified."
- Paul McCrory, Group Industry Director, Meta
"The instructor was professional and knowledgeable. [They] planned the classes very well by stimulating a lot of fun and interesting group exercises. The structure was clear and the homework was reasonable and well explained. Highly recommend!"
- Jinger (Federal Government Agency), 2021
WHAT PEOPLE SAY ABOUT OUR FLAGSHIP COURSE
WHAT IS DIGITAL MARKETING CERTIFICATE?
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Australia's most sought after certification, vetted by industry leaders
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The only course in Australia that will give you access to some of Australia's Top CMOs as guest lecturers
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A unique blend of on-demand lectures and resources combined with live and interactive tutorials
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Content developed by subject-matter experts to meet the ever changing needs of the industry
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An actionable digital marketing plan built week-by-week, ready to apply to your organisation and deliver an ROI
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✓ Master the end-to-end digital marketing process
✓ Get the skills to create extraordinary brands in digital
✓ A custom-built digital marketing strategic plan that you can apply to your organisation to deliver ROI on your learnings
✓ Networking and peer learning
✓ Be awarded a Certificate of Completion
✓ Proudly display the highly valued ADMA Digital Label if you complete the assessment at the end of the program.
Find out more about ADMA Digital Badges
