Home IQ Education Paid Search Fundamentals Campaign Integration Virtual Class Paid Search Fundamentals Gain a rapid understanding of the role of paid search and how to leverage it to achieve the best results Download brochure Instructor: Gavin Chew Overview Program Who should do this course ADMA EARLY BIRD SPECIAL ENTER CODE EARLYBIRDSFLOURISH AT CHECKOUT TO SAVE 20% Terms and Conditions Apply Campaign Integration Paid Search Fundamentals One full day in our virtual classroom. Live, interactive session. instructor Gavin Chew Virtual Classrooms Paid Search Fundamentals 28 May 2025 28-05-2025 ADMA Member $650.00 Per Person pp *including GST Non-Member $895.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Understand and work with paid search as a digital channel. This course is for marketers new to search to understand how to use digital tactics to deliver results. Paid search is the backbone of any digital acquisition/performance strategy and is usually the first channel to be activated. Gain a rapid understanding of the role of paid search and how to leverage it to achieve the best results. This is a first step towards managing these channels in-house, or to better work with agency partners. Date: 28 May 2025 Duration: 9.00am - 5.00pm AEDT "I am passionate about improving the quality of digital planning and execution across the industry. Teaching and training is a core component in this. I believe that we all become better practitioners if we have more experts to collaborate with." - Gavin Chew - Key Course Outcomes Understand paid search fundamentals and prepare your campaign with keyword research Build a basic paid search campaign and learn how to work with an agency partner Course Covers: Understand paid search fundamentals Perform keyword research for paid search Create a paid search campaign Explain key attribution methodologies Learning how to work with your paid search agencies Who should do this course? This course is at a Foundational Learning Level. This is the start of a new journey. It’s all about gathering new information to help you succeed in exciting new areas within your career. Adding to your skillset with fresh abilities and modern thinking. Hear what our past students say about this course An excellent course run by a great instructor who was fully engaged throughout the day, and clearly knows his stuff about the paid media space. I learnt a lot about paid search and programmatic it re-enforced me with new knowledge and understanding Frequently asked questions Practical digital marketing skills from industry leaders ADMA IQ is the only place you learn directly from leading digital marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Whether you’re a learning, applying, leading, or expert marketer, we draw on our network of top industry experts to bring you world-class marketing education. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Campaign Integration SEO FUNDAMENTALS Learning SEO Fundamentals Get SEO savvy. Rank well, increase clicks and learn how to drive sustainable traffic from search engines. Campaign Integration SOCIAL MEDIA MARKETING ESSENTIALS Popular! Leading Social Media Marketing Essentials Course Quickly discover the foundations behind social media marketing and how you can adopt the practices into your own communications mix. Campaign Integration SOCIAL MEDIA MARKETING STRATEGY Leading Social Media Marketing Strategy Nail Facebook and X (formerly known as Twitter) with a social media strategy that sells. Campaign Integration WRITING FOR CONTENT MARKETING Leading Writing for Content Marketing Make the most out of every word and dive into copywriting training for content marketing.
ADMA EARLY BIRD SPECIAL ENTER CODE EARLYBIRDSFLOURISH AT CHECKOUT TO SAVE 20% Terms and Conditions Apply
An excellent course run by a great instructor who was fully engaged throughout the day, and clearly knows his stuff about the paid media space.
I learnt a lot about paid search and programmatic it re-enforced me with new knowledge and understanding
Campaign Integration SEO FUNDAMENTALS Learning SEO Fundamentals Get SEO savvy. Rank well, increase clicks and learn how to drive sustainable traffic from search engines.
Campaign Integration SOCIAL MEDIA MARKETING ESSENTIALS Popular! Leading Social Media Marketing Essentials Course Quickly discover the foundations behind social media marketing and how you can adopt the practices into your own communications mix.
Campaign Integration SOCIAL MEDIA MARKETING STRATEGY Leading Social Media Marketing Strategy Nail Facebook and X (formerly known as Twitter) with a social media strategy that sells.
Campaign Integration WRITING FOR CONTENT MARKETING Leading Writing for Content Marketing Make the most out of every word and dive into copywriting training for content marketing.