Home Capability Compass About the ADMA Capability Compass How it works Express your interest Introducing the Capability Compass. Take away the guesswork on your team’s skills and capability With the marketing landscape ever changing, we understand how critical it is to stay on top of learning and development. Between new AI technologies, regulatory changes, new martech, changing organisational priorities and so many other variables, it can be difficult ensuring that your team have the necessary skills and capabilities to stay ahead. That’s where the Capability Compass comes in. This extensive marketing skills assessment tool has been developed with input and endorsement for industry leaders. It’s built by industry, for industry. About the Capability Compass The Capability Compass measures 13 different capabilities with 65 underlying skills across 3 distinct phases, namely; strategy, execution, and analysis. HOW IT WORKS The ADMA Capability Compass provides a 360-degree view of marketing capabilities and skills as well as actionable dashboards and a training pathway, at both a team and an individual level. This extensive marketing skills assessment tool has been built together with leading marketing professionals across industry verticals. By signing up your team, they complete the survey and will immediately receive: Personalised feedback on their areas of strength Opportunities for development Recommendations on how to further improve their capabilities As a team leader, you will have access to detailed maps highlighting the strengths and opportunities for development in your team. You will be able to assess gaps based on organisational priorities and will have all the data you need to deliver relevant and appropriate learning for your team. INTERESTED IN COMPLETING THE CAPABILITY COMPASS? Fill out the form to express your interest in completing the ADMA Capability Compass. A member of our team will be in touch with next steps. UNLOCK THE CAPABILITY COMPASS AS A MEMBER BENEFIT The Capability Compass is an included member benefit. Team limits are aligned to membership levels. Please contact your ADMA membership manager for details and to register, click here Additional Members: $250pp ex GST Non Members: $300pp ex GST
HOW IT WORKS The ADMA Capability Compass provides a 360-degree view of marketing capabilities and skills as well as actionable dashboards and a training pathway, at both a team and an individual level. This extensive marketing skills assessment tool has been built together with leading marketing professionals across industry verticals. By signing up your team, they complete the survey and will immediately receive: Personalised feedback on their areas of strength Opportunities for development Recommendations on how to further improve their capabilities As a team leader, you will have access to detailed maps highlighting the strengths and opportunities for development in your team. You will be able to assess gaps based on organisational priorities and will have all the data you need to deliver relevant and appropriate learning for your team.
INTERESTED IN COMPLETING THE CAPABILITY COMPASS? Fill out the form to express your interest in completing the ADMA Capability Compass. A member of our team will be in touch with next steps. UNLOCK THE CAPABILITY COMPASS AS A MEMBER BENEFIT The Capability Compass is an included member benefit. Team limits are aligned to membership levels. Please contact your ADMA membership manager for details and to register, click here Additional Members: $250pp ex GST Non Members: $300pp ex GST