What is Marketing Technology? Marketing technology is often referred to as martech and is one of the newest capabilities added to the ADMA IQ training curriculum. Martech refers to the the tools and software that businesses use to manage, automate and measure their marketing efforts. With the rapid growth of digital marketing channels, martech has become increasingly essential to successful marketing campaigns. By leveraging the latest martech tools and technologies, marketers can enhance their marketing strategies and achieve better results across all channels and platforms. This certificate focuses on upskilling marketers to successfully identify, plan and manage the martech stacks within their organisations. These technologies include customer relationship management (CRM) systems, social media management tools, email marketing platforms, content management systems (CMS), and analytics tools. Read more about Martech Article: Marketers lack important data and martech skills Article: The future of skills and technology in marketing Tech guide: Integrated commerce Are these five martech mistakes holding you back? Why study with ADMA IQ? When an industry moves as fast as ours, you can’t afford to stay still. You need to be Industry Qualified. ADMA IQ is the only place you learn directly from leading data-driven marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. As the principal industry body, ADMA knows what it takes to keep up with the ever-evolving marketing landscape. We draw on our network of top industry experts to bring you world-class marketing education. Who should study Marketing Technology? Marketing technology (martech) is a rapidly growing field, and anyone who wants to succeed in marketing should dive into this exciting capability. Meet your instructors Michaela Aguilar has been working in digital and technology for over 30 years, expertly bringing people, technology, strategy, and process together to deliver innovative and successful business outcomes. Michaela Aguilar View our Marketing Technology Certificate below. Filter Courses Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Skill Area Skill Area Analysis Marketing Skills Assessment Strategy Tactics Course Format Course Format Virtual Class Online Conference In-class In-house Talk Learning Level Learning Level Learning Applying Leading Course type Course type Certificate Course Filter by price Filter by price $1 $4,650 Show Courses Marketing Technology MARKETING TECHNOLOGY CERTIFICATE Leading Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems.
What is Marketing Technology? Marketing technology is often referred to as martech and is one of the newest capabilities added to the ADMA IQ training curriculum. Martech refers to the the tools and software that businesses use to manage, automate and measure their marketing efforts. With the rapid growth of digital marketing channels, martech has become increasingly essential to successful marketing campaigns. By leveraging the latest martech tools and technologies, marketers can enhance their marketing strategies and achieve better results across all channels and platforms. This certificate focuses on upskilling marketers to successfully identify, plan and manage the martech stacks within their organisations. These technologies include customer relationship management (CRM) systems, social media management tools, email marketing platforms, content management systems (CMS), and analytics tools.
Read more about Martech Article: Marketers lack important data and martech skills Article: The future of skills and technology in marketing Tech guide: Integrated commerce Are these five martech mistakes holding you back? Why study with ADMA IQ? When an industry moves as fast as ours, you can’t afford to stay still. You need to be Industry Qualified. ADMA IQ is the only place you learn directly from leading data-driven marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. As the principal industry body, ADMA knows what it takes to keep up with the ever-evolving marketing landscape. We draw on our network of top industry experts to bring you world-class marketing education.
Michaela Aguilar has been working in digital and technology for over 30 years, expertly bringing people, technology, strategy, and process together to deliver innovative and successful business outcomes. Michaela Aguilar
Marketing Technology MARKETING TECHNOLOGY CERTIFICATE Leading Marketing Technology Certificate Navigate the convergence of data-driven marketing and technology, platforms and systems.