Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 27th Mar 2025 16 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group. Article 27th Mar 2025 10 mins The digital marketing paradox: Why experience alone isn’t enough AI is constantly rewriting the rules. And new technologies reshape how customers think and behave.So, while hands-on experience is invaluable, relying on it alone can leave you at risk of falling behind. Staying competitive – today and tomorrow – means combining experience with structured, up-to-date education. Article 27th Mar 2025 15 mins AI-powered chatbots are redefining customer interactions - here’s how As machine learning and AI advance, chatbots are becoming increasingly sophisticated – capable of holding natural conversations, solving problems and personalising interactions. Could this redefine how brands connect with consumers? Article 18th Mar 2025 8 mins Why Australian businesses don’t need to wait for AI regulation As AI adoption accelerates, Australian businesses are grappling with questions of responsibility, risk, and regulation - with many not recognising that existing legal frameworks already provide a solid foundation for responsible AI use. Dr. Rob Nicholls, Manager, Regulatory and Advocacy at ADMA, explores how businesses can take a proactive approach. Article 13th Mar 2025 10 mins Beyond quotas: The playbook for women in marketing leadership As global diversity policies shift and businesses face some huge challenges, the time is now to go beyond mentorship and quotas to actively sponsor and train women for executive roles. Andrea Martens, CEO of ADMA, explores the leadership skills women need for real career progression. Article 27th Feb 2025 9 mins From Beauty to B2B: How Mikayla Hopkins Is Redefining Marketing Leadership With a career spanning beauty, tech and SaaS, Mikayla Hopkins, Tracksuit’s Head of Marketing, is redefining marketing leadership. In this ADMA Member Spotlight, she shares what it takes to scale a brand globally, the shift back to brand marketing and why creativity is making a comeback Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 27th Mar 2025 16 mins Regulatory Spotlight: Navigating data privacy, AI and compliance with Peter Leonard In this edition of ADMA’s Regulatory Spotlight, we speak with Peter Leonard, an expert in data and technology and Chair of ADMA’s Regulatory and Advocacy Working Group.
Article 27th Mar 2025 10 mins The digital marketing paradox: Why experience alone isn’t enough AI is constantly rewriting the rules. And new technologies reshape how customers think and behave.So, while hands-on experience is invaluable, relying on it alone can leave you at risk of falling behind. Staying competitive – today and tomorrow – means combining experience with structured, up-to-date education.
Article 27th Mar 2025 15 mins AI-powered chatbots are redefining customer interactions - here’s how As machine learning and AI advance, chatbots are becoming increasingly sophisticated – capable of holding natural conversations, solving problems and personalising interactions. Could this redefine how brands connect with consumers?
Article 18th Mar 2025 8 mins Why Australian businesses don’t need to wait for AI regulation As AI adoption accelerates, Australian businesses are grappling with questions of responsibility, risk, and regulation - with many not recognising that existing legal frameworks already provide a solid foundation for responsible AI use. Dr. Rob Nicholls, Manager, Regulatory and Advocacy at ADMA, explores how businesses can take a proactive approach.
Article 13th Mar 2025 10 mins Beyond quotas: The playbook for women in marketing leadership As global diversity policies shift and businesses face some huge challenges, the time is now to go beyond mentorship and quotas to actively sponsor and train women for executive roles. Andrea Martens, CEO of ADMA, explores the leadership skills women need for real career progression.
Article 27th Feb 2025 9 mins From Beauty to B2B: How Mikayla Hopkins Is Redefining Marketing Leadership With a career spanning beauty, tech and SaaS, Mikayla Hopkins, Tracksuit’s Head of Marketing, is redefining marketing leadership. In this ADMA Member Spotlight, she shares what it takes to scale a brand globally, the shift back to brand marketing and why creativity is making a comeback