Home March Newsletter 2024 March Newsletter 2024: Staying market relevant, and understanding what's new in data privacy - credential stuffing, and the privacy paradox of AI | March Newsletter On International Women's Day we celebrated many incredible women in marketing and asked them to share their reasons for why they love marketing. It was fantastic to see so many women nominated and we loved reading more about why they love what they do. In this newsletter, we take a look at content marketing and provide essential tips to help you get started. Do you know what credential stuffing is? Get your head around this issue to better protect your business. Staying ‘in the know’, understanding the impacts of AI, and harnessing the potential to drive even better outcomes is key, especially for personalisation. Finally, don’t forget to save the date, the marketing industry’s hottest event, Global Forum is set for 20 August 2024. We can’t wait to see you there. 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We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors and former marketers have been featured on our website to share their love for marketing. What better way to get inspired than through our favourite female marketers words of wisdom. Check out what our nominees had to say here. View the gallery 8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more You won’t want to miss this! The ADMA Global Forum is taking place on 20 August 2024, overlooking Darling Harbour at The Hyatt Regency in Sydney. It’s one of the most anticipated events of the year for marketers, and we wanted to get the word out early so you can be sure to clear your calendar. More details about ticket sales will be released soon. You may already have access to tickets to Global Forum as part of your membership benefits. Contact your account manager to find out more. ADMA Membership - Did you know? We offer bespoke in-house training for teams of 9 or more people. Tailor training to your needs with our bespoke, in-house opportunities. Plus, if you’re already a member, 20% of your membership fee goes back into your education credit. Upskill on a budget and choose how to advance your marketing career with ADMA. Find out more ICYMI: Checkout our resouces Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 26th Sep 2024 10 mins This time, it’s personal: How personalisation can transform your customers’ experience In this article, we explore the rise of tailored user experiences and outline practical strategies for incorporating personalisation in your marketing. With tips and insights from Simone Blakers, a seasoned customer experience consultant who’s worked with Telstra, Jurlique and Volkswagen, your path to marketing personalisation starts here. Article 26th Sep 2024 10 mins The Privacy Series: The Time is Now To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we go through the first tranche of agreed recommendations from the Privacy Act Review in the Governments 'slimmed down' version of the Bill. Article 26th Sep 2024 10 mins Understanding the Spam Act in 2024 and beyond ADMA's latest Webinar explores the SPAM act and its adjacent regulatory frameworks in how they apply in 2024 and beyond. Article 19th Sep 2024 10 mins From global consulting to leading innovation: NAB’s Thomas Dobson on mastering the art of marketing In this month’s ADMA Spotlight, we talk to Thomas Dobson, acting CMO of NAB, about his diverse career journey, his passion for lifelong learning and how NAB stays ahead in a rapidly changing marketing landscape. Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today. Article 29th Aug 2024 8 mins ‘Performance is just renting customers’: Analytic Partners’ Paul Sinkinson on why brands need to think long term At a time when businesses are tempted by the allure of quick wins, Paul Sinkinson, Managing Director (Australia) of Analytic Partners, shares his insights on why brand marketing is crucial for long-term success, the pitfalls of overemphasising performance marketing, and the importance of being challenged in your career. Load More
8 essential techniques to elevate your content marketing How can marketers creatively and consistently connect with their audiences, build their brand and, ultimately, drive conversions? It all comes down to one thing - mastering your content marketing. Read more
Improving your marketing skillset in 2024 Martech continues to evolve, copywriting is key and privacy and compliance is more crucial than ever. With the marketing industry constantly changing, upskilling and staying on top of the latest trends will help you stay market relevant. Read more
Credential Stuffing: How to protect your brand Recently, there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber-attacks. So, what exactly is credential stuffing and what can businesses and customers do to protect themselves? Read more
Credential Stuffing Toolkit: Mitigate the risks of an attack A popular phrase this year, credential stuffing is a type of cyber attack that can wreck major havoc on businesses and customer alike. Do you know how to properly mitigate the risks of an attack? Read more
The future is personal: How AI is transforming customisation The intersection of AI and personalisation is reshaping our digital experiences, offering unprecedented levels of customisation. Read more
Article 26th Sep 2024 10 mins This time, it’s personal: How personalisation can transform your customers’ experience In this article, we explore the rise of tailored user experiences and outline practical strategies for incorporating personalisation in your marketing. With tips and insights from Simone Blakers, a seasoned customer experience consultant who’s worked with Telstra, Jurlique and Volkswagen, your path to marketing personalisation starts here.
Article 26th Sep 2024 10 mins The Privacy Series: The Time is Now To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we go through the first tranche of agreed recommendations from the Privacy Act Review in the Governments 'slimmed down' version of the Bill.
Article 26th Sep 2024 10 mins Understanding the Spam Act in 2024 and beyond ADMA's latest Webinar explores the SPAM act and its adjacent regulatory frameworks in how they apply in 2024 and beyond.
Article 19th Sep 2024 10 mins From global consulting to leading innovation: NAB’s Thomas Dobson on mastering the art of marketing In this month’s ADMA Spotlight, we talk to Thomas Dobson, acting CMO of NAB, about his diverse career journey, his passion for lifelong learning and how NAB stays ahead in a rapidly changing marketing landscape.
Article 13th Sep 2024 15 mins Privacy Act Reform: An important update for marketers (Sept 2024) This is an important update for marketers as we've just seen the Privacy Act reform reach Parliament. Take a look at a timeline of 4 years of consultation, key developments, and where we are today.
Article 29th Aug 2024 8 mins ‘Performance is just renting customers’: Analytic Partners’ Paul Sinkinson on why brands need to think long term At a time when businesses are tempted by the allure of quick wins, Paul Sinkinson, Managing Director (Australia) of Analytic Partners, shares his insights on why brand marketing is crucial for long-term success, the pitfalls of overemphasising performance marketing, and the importance of being challenged in your career.