Home IQ Education Strategy Uncover the frameworks for developing a successful marketing strategy. The ability to develop a clear sighted and focused marketing strategy is a skill required by all marketers - regardless of which channels you operate in, or who your customer audience is. But where do you start? ADMA IQ marketing courses cover the broad range of capabilities required to develop a marketing strategy; from setting priorities and goals, though the key elements of brand development and positioning, to commercial planning. Explore the learning options and tools available to support you in your journey to develop more effective strategic plans. Meet your instructors Philip Shelper Phil is CEO and Founder of leading loyalty consulting agency, Loyalty & Reward Co. He has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone. View our Strategy Courses and Certificates below Brand Development Brand Development IAPA DATA STORYTELLING WORKSHOP Popular! Implementing IAPA Data Storytelling Workshop Enhance your data storytelling skills to convince, convey and communicate with global data viz guru, David McCandless. Planning NEW COURSES COMING SOON Strategic Direction NEW COURSES COMING SOON
Uncover the frameworks for developing a successful marketing strategy. The ability to develop a clear sighted and focused marketing strategy is a skill required by all marketers - regardless of which channels you operate in, or who your customer audience is. But where do you start? ADMA IQ marketing courses cover the broad range of capabilities required to develop a marketing strategy; from setting priorities and goals, though the key elements of brand development and positioning, to commercial planning. Explore the learning options and tools available to support you in your journey to develop more effective strategic plans.
Philip Shelper Phil is CEO and Founder of leading loyalty consulting agency, Loyalty & Reward Co. He has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone.
Brand Development IAPA DATA STORYTELLING WORKSHOP Popular! Implementing IAPA Data Storytelling Workshop Enhance your data storytelling skills to convince, convey and communicate with global data viz guru, David McCandless.