Alexander Meyer is a people-centric, innovation-driven, and purpose-led Chief Marketing Officer and commercial enterprise leader and formerly Chief Customer Officer, The Bay (located in Canada). He served as the CMO for Australia’s leading online fashion, sports, and lifestyle retailer THE ICONIC – a business in which he and his team are championed the conversation on diversity and inclusion, body positivity, and sustainability in fashion. Alex and his team focused on how to successfully connect brand and creativity with data-empowered decision-making and Martech excellence. He is grateful to have gained intercontinental leadership experience in global, regional & local business setups of different sizes, such as adidas, Vans, and even pre-alpha start ups. While having a steady focus on bridging the intersection between brand, product & sales, he is all about driving human connectivity. For him, it is all about people - employees, customers, and partners alike. He is a proud husband and father of two boys.