The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry.

The largest marketing and advertising association in Australia, ADMA represents over 600 brands including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies. We are guided by an Advisory Committee comprising of 12 of the most accomplished marketers in Australia.

As marketers, we’ve faced unprecedented change over the past few years. New channels, new technology, new consumer models have accelerated the evolving marketing landscape. ADMA exists to help members navigate the rough terrain of this change. 

We support our members with advocacy to Government bodies and regulators, we provide 24/7 opportunities for education, host events – large and small, and help marketers understand and apply codes of practice to help them comply. Additionally, we are a rich source of online and offline tools and resources to help marketers be better marketers now and into the future.

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