Kristin Bengtsson

Partner at Write Way Up Consultancy

Kristin Bengtsson is a dynamic business and marketing leader and partner at Write Way Up Consultancy, bringing over 30 years of diverse experience to her work as a facilitator. Her career spans 15 years in integrated marketing agencies across the UK and Australia, followed by 15 years in client-side roles for major Australian companies including Telstra (Senior Loyalty Marketing Specialist), IKEA (Chief Marketing Officer), and Temple & Webster (Head of Brand Marketing).

Through Write Way Up, Kristin helps leaders of small and medium-sized businesses align purpose with sustainable performance. The consultancy applies systems and design thinking to create practical strategies, tools, and habits that drive profitable, purpose-led growth—what they call “Profit on Purpose™️”. For the past 5 years, she has facilitated courses that build capability in marketing, leadership, and business performance, creating interactive environments where people can apply what they learn straight away.

Kristin’s expertise includes strategic brand and marketing leadership, data-driven marketing, and interactive facilitation.