A good understanding of marketing compliance is at the core of being a responsible, intelligent marketer. 

Marketing and consumer trust go hand in hand. Consumer trust is often centred around how a brand collects, manages and uses consumer data. Consumer trust takes a long time to build but can be lost in a moment or a mistake.   

Recent data breaches have highlighted that a brand can incur great cost if their business has a data breach.  Marketers, who are at the frontline of building and using these datasets, can’t afford to have their brand exposed to data breaches – especially if they are avoidable.  

The investment in a marketing compliance course will see its returns in many ways.  It demonstrates to customers, your board/ business and the regulatory bodies that you take compliance seriously whilst also minimising the risk of data breaches occurring in your business. 

As laws, technology and the marketing landscape continues to change and develop, this ADMA course will help you understand the fundamental compliance principles, whilst also highlighting what you can expect to change.  ADMA advocates for best practice as that ensures that marketers won’t fall short – either of customer expectations or as the law develops. 

Format: You can complete this course in our virtual classroom over two consecutive half-days with an instructor.
Next instructor-led course: Next course start date is the 29th October for two-half days in our virtual classroom (29th October 1:30pm to 4:30pm, and 30th October 9am to 12pm)

Course Covers:

ADMA’s Privacy and Compliance for Marketers course is designed FOR marketers.

This course is designed with data-driven marketers in mind to ensure that you will not only understand what the law says, but (importantly) how to apply it to your everyday tasks. On completion of the course you will have a newfound confidence in how to ensure that your business is complying with the law as it stands and is prepared to implement the changes to come. 

The course has been refined to include the areas of compliance that are most important for marketers in the industry today. The use of case studies helps demonstrate some of the key problem areas that regulators are focused on. The course provides space to ask questions (real life examples) with an instructor that has legal, digital and data-driven marketing experience (specialising in marketing and privacy compliance). All these elements together will provide an insightful understanding of the content.

This Course is Suitable for: 

Marketers who: 

• Create marketing campaigns that make claims or statements about their brand that fall under Australian Consumer Law; 

• Run competitions (and are subject to Trade Promotion legislation);

• Use influencer marketing; 

• Collect, manage, use and handle consumer data;  

• Collect categories of data that may be considered to be ‘sensitive’; 

• Use specific channels of data-driven marketing (ie, telemarketing, emails) and don’t want to be a SPAM Act case study; 

• Will be impacted by the deprecation of 3rd party cookies;  

• Send personalised marketing messages; 

• Want to be able to show that they have taken the steps to implement compliance in a responsible manner; 

• Need to be across privacy regulations; 

Learning Level:

Frequently asked questions

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