Marketing skills assessment: industry report 2021

In 2021 ADMA conducted a comprehensive Australian marketing professional skills survey through the use of the ADMA Marketing Skills Assessment tool. The ADMA Marketing Skills Assessment is a powerful tool which assesses marketing capability across four key marketing operational quadrants (Discovery, Strategy, Planning and Execution).

Grounded by ADMA’s robust marketing Capability Framework and developed with extensive input and endorsement from industry leaders, the assessment takes a true industry-led approach, encompassing every aspect of our diverse marketing profession.

The insights from this report will help marketing professionals identify the key skills needed to progress throughout their career, and highlights gaps in knowledge seen in the Australian industry.

Find out more about the Marketing Skills Assessment tool