Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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From AI to regulatory reform and everything in between, there is no slowing down the change hurtling towards the industry. That’s why there is no time to waste on mistakes that can easily be prevented. Instead, familiarise yourself with these five common marketing mistakes and learn how to avoid them as we approach a new year. Article 30th Jan 2025 15 minutes The Privacy Series: Understanding Consent To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses. Article 13th Jan 2025 3 Minutes Sarah Waladan takes the reins as ADMA’s new Head of Regulatory and Advocacy MEDIA RELEASE - 13 January 2025: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed leading legal, policy and regulatory affairs expert Sarah Waladan as its new Head of Regulatory and Advocacy Load More
Article 30th Jan 2025 14 mins Adaptability, AI, and building trust: Joanna Robinson, CMO of THE ICONIC, on thriving in retail marketing In our first ADMA CMO Spotlight of the year, we chat with Joanna Robinson, CMO of THE ICONIC, about her global career journey, how AI is reshaping marketing, and why staying agile is more critical than ever.
Article 30th Jan 2025 9 Minutes Spotlight on Regulation: Navigating Change With ADMA’s New Regulatory Affairs Head In the first in our new series profiling the people working on Australia’s regulatory changes we talk to ADMA’s newest recruit, Sarah Waladan, who joined in January as the Head of Regulatory and Advocacy. She unpacks her priorities for the role, delves into a few career highlights and explains why upskilling is critical to ensure businesses manage legal risk, in the future marketing landscape
Article 30th Jan 2025 8 minutes Beyond the algorithm: 9 must-have soft skills to succeed in an AI-driven world AI is changing the game - but it can't do it all. Here, we uncover the 9 skills marketers need to stay indispensable in the AI-powered world.
Article 30th Jan 2025 9 minutes Five common marketing mistakes to avoid in 2025 In 2025, marketers will need to continue navigating an increasingly complex industry landscape. From AI to regulatory reform and everything in between, there is no slowing down the change hurtling towards the industry. That’s why there is no time to waste on mistakes that can easily be prevented. Instead, familiarise yourself with these five common marketing mistakes and learn how to avoid them as we approach a new year.
Article 30th Jan 2025 15 minutes The Privacy Series: Understanding Consent To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key principles set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
Article 13th Jan 2025 3 Minutes Sarah Waladan takes the reins as ADMA’s new Head of Regulatory and Advocacy MEDIA RELEASE - 13 January 2025: The Association for Data-Driven Marketing and Advertising (ADMA) has appointed leading legal, policy and regulatory affairs expert Sarah Waladan as its new Head of Regulatory and Advocacy