Home Resources ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list ADMA congratulates all the innovators and pioneers named in the 2022 CMO50 list Once again ADMA's Advisory Committee was well represented in the prestigious CMO50 list, with three named among the top 15 of Australia's most accomplished marketing leaders. Taking top spot was Mim Haysom, Executive General Manager Brand & Marketing at Suncorp, who gets well-deserved recognition for a stellar year of achievements creating huge growth in the business. These included the One House campaign which elevated conversations around home safety in our changing climate, and won a Grand Prix at Cannes. Optus Vice President, Marketing, Mel Hopkins was another leading light taking fourth place after another impressive year marketing achievements at the telco, whilst Susan Coghill, Chief Marketing Officer for Tourism Australia, was at number 11 as she continues to lead the nation’s push to welcome back visitors from overseas. Commenting on the list, ADMA CEO Andrea Martens says: “It is a point of great pride for everyone at ADMA to see these three formidable marketing leaders who help set our strategy in so many ways, recognised in this important list. “It is also great to note how many marketers on this list have put their teams through ADMA training in recent times, which is a real testament to the strength of our educational products and wider offering. These have ranged from our Skills Assessments to various skills-based training programs.. “Ultimately by engaging with the best and brightest in the industry ADMA is able to blaze a path which is benefitting so many Australian companies, which is thrilling.” The CMO50 List is presented by CMO Magazine, and ADMA Advisory Committee member David Morgan was amongst the panel of judges. Check out the full CMO50 2022 list. To find out more about ADMA’s market leading services which are proven to help marketing teams sharpen their craft visit adma.com.au ADMA Advisory Committee members in the CMO50: Number 1: Mim Haysom, Suncorp Number 4: Melissa Hopkins, Optus Number 11: Susan Coghill, Tourism Australia FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. 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Article 08th May 2022 10 mins 7 Critical Steps to Creating Personalised Content Digital natives will dominate the consumer pool and for marketers, this means preparing for a shift in behaviour and expectations - and a need for highly personalised content. Australian Business Growth Fund CMO, Trisca Scott-Branagan shares how you can get there. 02nd May 2022 10 mins Navigating a Constantly Changing Privacy and Data Regulatory Landscape The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022. Load More
Article 26th May 2022 6 mins Explaining the Gartner Hype Cycle As a marketer, understanding innovation lifecycles is the first step to getting insight into the opportunities and challenges that may arise. We've seen the rise and falls of NFTs, machine learning and even regulating the Cloud. So with emerging technologies and innovations, how can we ensure product viability?
Article 10th May 2022 6 mins Three Ways to put Customer Management Tools into Practice Understanding customer management processes, tools and frameworks is incredibly important. But, as marketing expert David Morgan puts it, you don’t learn tennis by studying a manual.
Article 09th May 2022 6 mins Kathmandu: Members Spotlight There are few companies more aspirational than Kathmandu. Eva Barrett, the business's Chief Customer Officer, explains why knowing the consumer at every stage of their journey is key to her success.
Article 09th May 2022 7 min Marketing Lessons from the Best: Key Takeaways from ADMA's CMO Panel With change on the horizon, what can marketers do to stay ahead of the curve? ADMA Global Forum brought together four senior marketers from TikTok, Optus, Optimizely, and Seven West Media to discuss their key challenges for the future, and how marketers can adapt.
Article 08th May 2022 10 mins 7 Critical Steps to Creating Personalised Content Digital natives will dominate the consumer pool and for marketers, this means preparing for a shift in behaviour and expectations - and a need for highly personalised content. Australian Business Growth Fund CMO, Trisca Scott-Branagan shares how you can get there.
02nd May 2022 10 mins Navigating a Constantly Changing Privacy and Data Regulatory Landscape The compliance and privacy landscape constantly changes. A snapshot of key global events that have led up to the ongoing discussions about Data Privacy law reform in Australia - included in ADMA's presentation at the iMedia Modern Media Summit in March 2022.