ADMA IQ reveals the most popular courses of FY24 EOFY SALE - SAVE NOW Home Resources ADMA IQ reveals the most popular courses of FY24 ADMA IQ reveals the most popular courses of FY2024 With marketers navigating strong economic headwinds, changes to regulation, an evolving tech landscape and changing consumer expectations, it has never been more important to invest in your skillset to keep up with the demands of the industry. As we approach the end of the fiscal year, ADMA IQ reveals the most popular courses of FY2024 showcasing some of the areas that marketers are focusing on. Customer Journey Mapping If you're looking to improve brand metrics, drive growth and deliver exceptional customer outcomes, then Customer Journey Mapping is an essential skill. Mapping out customer interactions, and identifying pain points is key to improving customer engagement and developing compelling customer experiences. ADMA IQ’s Customer Journey Mapping course allows marketers to build upon their understanding of customer experience. It’s about identifying every customer touchpoint to drive improved outcomes across B2B and B2C. Find out more Copywriting Essentials Copywriting is an important skill for all marketers. From compelling headlines, to structured campaign messages or landing pages that capture a reader’s attention, ADMA IQ’s Copywriting Essentials course is perfect for establishing essential techniques for copywriting across a broad range of channels. This is the perfect foundational course to add to your skillset as a marketer, so it’s no wonder that this is a best seller. Find out more Privacy and Compliance for Marketers While the imminent changes to the Privacy Act may seem daunting, they don’t have to be. Preparation is paramount. Building and maintaining customer trust is core to marketing. It’s what drives credibility in brands, products, and services. As marketers, it is our responsibility to ask the right questions to protect the consumer and better understand how we collect, manage and use consumer data. As laws, technology and the marketing landscape continues to change and develop, this ADMA course will help you understand the fundamental compliance principles, whilst also highlighting what you can expect to change. ADMA advocates for best practice as that ensures that marketers won’t fall short – either of customer expectations or as the law develops. Find out more Digital Copywriting Essentials The content you produce influences your customers decisions and helps you engage with new prospects. With a proliferation of digital channels and an increase in short form content, it’s even more important to be producing engaging content that reaches the right audiences and drives them towards a specific goal or action like signing up for your newsletter or making a purchase. Aside from inducing action, enticing copy can build ongoing engagement, credibility, loyalty and ultimately enhance your brand, delivering a real return on investment. Wanting to improve your digital copywriting skills? Join ADMA for an informative, practical one day digital copywriting course as we explore the skills of writing specifically for digital platforms. Find out more Digital Marketing Certificate Technology and digital media in marketing has evolved significantly in recent times and has changed the way that we interact, discover, and consume products and services. According to a 2023 study conducted by We Are Social, 25.31 million Australians, or 96% of the population are internet users, while the number of active social media users is 21.30 million, or 81% of the population. As marketers navigating this landscape it is important to understand how to leverage digital platforms and tools to connect, engage, and convert audiences so enhancing your skills in digital marketing is key. Find out more Until the 30th of June 2024, take advantage of ADMA IQ’s end of financial year sale. Apply the code EOFY2024 at checkout to book one of the FY2024’s best sellers mentioned above or browse our full upcoming schedule. Course Calendar Course Guide Terms and conditions apply
Customer Journey Mapping If you're looking to improve brand metrics, drive growth and deliver exceptional customer outcomes, then Customer Journey Mapping is an essential skill. Mapping out customer interactions, and identifying pain points is key to improving customer engagement and developing compelling customer experiences. ADMA IQ’s Customer Journey Mapping course allows marketers to build upon their understanding of customer experience. It’s about identifying every customer touchpoint to drive improved outcomes across B2B and B2C. Find out more
Copywriting Essentials Copywriting is an important skill for all marketers. From compelling headlines, to structured campaign messages or landing pages that capture a reader’s attention, ADMA IQ’s Copywriting Essentials course is perfect for establishing essential techniques for copywriting across a broad range of channels. This is the perfect foundational course to add to your skillset as a marketer, so it’s no wonder that this is a best seller. Find out more
Privacy and Compliance for Marketers While the imminent changes to the Privacy Act may seem daunting, they don’t have to be. Preparation is paramount. Building and maintaining customer trust is core to marketing. It’s what drives credibility in brands, products, and services. As marketers, it is our responsibility to ask the right questions to protect the consumer and better understand how we collect, manage and use consumer data. As laws, technology and the marketing landscape continues to change and develop, this ADMA course will help you understand the fundamental compliance principles, whilst also highlighting what you can expect to change. ADMA advocates for best practice as that ensures that marketers won’t fall short – either of customer expectations or as the law develops. Find out more
Digital Copywriting Essentials The content you produce influences your customers decisions and helps you engage with new prospects. With a proliferation of digital channels and an increase in short form content, it’s even more important to be producing engaging content that reaches the right audiences and drives them towards a specific goal or action like signing up for your newsletter or making a purchase. Aside from inducing action, enticing copy can build ongoing engagement, credibility, loyalty and ultimately enhance your brand, delivering a real return on investment. Wanting to improve your digital copywriting skills? Join ADMA for an informative, practical one day digital copywriting course as we explore the skills of writing specifically for digital platforms. Find out more
Digital Marketing Certificate Technology and digital media in marketing has evolved significantly in recent times and has changed the way that we interact, discover, and consume products and services. According to a 2023 study conducted by We Are Social, 25.31 million Australians, or 96% of the population are internet users, while the number of active social media users is 21.30 million, or 81% of the population. As marketers navigating this landscape it is important to understand how to leverage digital platforms and tools to connect, engage, and convert audiences so enhancing your skills in digital marketing is key. Find out more