BEST PRACTICE IN CUSTOMER JOURNEY MAPPING FREE WEBINAR Home Resources Best Practice in Customer Journey Mapping Webinar Customer Experience WEBINAR Best Practice in Customer Journey Mapping "The journey a customer goes through when solving a problem" is how Mike defines the customer journey. Mapping the customer journey is a visual representation, which includes the challenges a customer needs to solve at each stage, the channels they are using, as well as the emotions they experience along the way. Not to be confused with a purchase journey, customer journey mapping helps you better understand how customers interact with your products and services so you can develop a robust customer-centric marketing strategy. Participants will receive a downloadable toolkit at the end of the webinar. FILL OUT THE FORM WEBINAR DETAILS Presented by Mike Zeederberg, this ADMA IQ webinar is a Lunch & Learn designed for busy marketers who want to deep-dive into their own customer journeys and ensure it is the best fit to deliver strategic marketing goals. To gain instant access this FREE webinar, fill out the form. WHAT WILL YOU LEARN? Why customer journey mapping is important The essentials of a CJM + 5 best practice tips Common mistakes and how to avoid them Stress testing a CJM Q&A WHO SHOULD ATTEND? Applying This webinar is suitable for marketers already working within a marketing context with direct or indirect access to the martech of a business or organisation, and there is some assumed knowledge. These courses and certificates are designed to give a strong a strong foundation across all the pillars of digital marketing. Managers who plan and manage marketing and digital activities as part of a campaign or wider communications strategy Digital content marketers responsible for the execution or planning of how digital and offline channels are used Agency professionals involved in developing customer insights, writing briefs, creating channel plans, developing campaign structures and eco-systems for their clients Media planners that want to understand how consumers interact with a range of platforms and channels as part of their customer journey to improve media planning MEET MIKE ZEEDERBERG Mike is a leading figure in the digital marketing industry, both in Australia and overseas. He has held senior management roles in several digital agencies, the latest as Managing Director of Profero for 3 years, before starting up his own agency, Zuni in early 2010. Mike is the subject matter expert that teaches several ADMA IQ courses and has been on the judging panel for several industry awards. Mike works alongside ADMA IQ in instructing Customer Journey Mapping, B2B Customer Journey Mapping and Email Marketing Strategy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 09th Apr 2018 How does a brand become a “cult” brand? The leadership of our agency, after studying the characteristics of brands that built cult-like followings, wrote a book called The Fix to explain what they discovered. Article 27th Feb 2018 8 mins Only urgency and action will prioritise CX in 2018 The attention we have placed on Customer Experience (or CX) in the last three years has changed the marketing industry, and its professionals, forever. This experience-led approach demands a new mindset from those trying to navigate the channels and technologies that underpin today’s consumer behaviour. Article 11th Jul 2017 6 mins Do ads that tug at our heartstrings really make us buy more? - The Brightest Minds series So says Tom Ewing, senior director, at the research arm of the UK firm System1 Group. According to Ewing, if you want someone to keep handing over cash, keep on tugging at their heartstrings. Article 27th Apr 2017 5 mins The collision of marketing and robotics: robots at your service Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the instantly recognised logo of Android.
FILL OUT THE FORM WEBINAR DETAILS Presented by Mike Zeederberg, this ADMA IQ webinar is a Lunch & Learn designed for busy marketers who want to deep-dive into their own customer journeys and ensure it is the best fit to deliver strategic marketing goals. To gain instant access this FREE webinar, fill out the form. WHAT WILL YOU LEARN? Why customer journey mapping is important The essentials of a CJM + 5 best practice tips Common mistakes and how to avoid them Stress testing a CJM Q&A
Article 09th Apr 2018 How does a brand become a “cult” brand? The leadership of our agency, after studying the characteristics of brands that built cult-like followings, wrote a book called The Fix to explain what they discovered.
Article 27th Feb 2018 8 mins Only urgency and action will prioritise CX in 2018 The attention we have placed on Customer Experience (or CX) in the last three years has changed the marketing industry, and its professionals, forever. This experience-led approach demands a new mindset from those trying to navigate the channels and technologies that underpin today’s consumer behaviour.
Article 11th Jul 2017 6 mins Do ads that tug at our heartstrings really make us buy more? - The Brightest Minds series So says Tom Ewing, senior director, at the research arm of the UK firm System1 Group. According to Ewing, if you want someone to keep handing over cash, keep on tugging at their heartstrings.
Article 27th Apr 2017 5 mins The collision of marketing and robotics: robots at your service Marketers have long had a fascination with robots. They’ve been the stars of TV ads for brands like IBM, Audi, Schick and Honda. A green robot is the instantly recognised logo of Android.