Home Resources Explaining the Gartner Hype Cycle Campaign Integration Explaining the Gartner Hype Cycle In a fast-paced environment, hype plays a huge role in technological innovation, and the potential that can come from it. We've seen the rise and falls of NFTs, machine learning and even regulating the Cloud. So with emerging technologies and innovations, how can we ensure product viability? The Gartner Hype Cycle visualises the perceived value of a new technology trend or innovation, assisting your understanding of the product life cycle. As a marketer, understanding innovation lifecycles is the first step to getting insight into the opportunities and challenges that may arise. Simone Blakers is the subject matter expert who facilitates Digital Marketing Certificate. This video is an excerpt from one of her lectures. The 10-week course runs twice per semester and is available online through ADMA's IQ Learning Lab. It is a blend of on-demand lectures and tutorials that you unpack each week with Simone and during weekly tutorials which features some of Australia's top CMOs. Register now. What is the Gartner Hype Cycle? Video Transcript Simone Blakers: So let's start by exploring Gartner's Hype Cycle for Digital Marketing in 2021. Now if you've never seen it before, the Gartner Model maps new technologies across a variety of niches using this innovation curve. It starts with what is triggering for that technology, and that creates a lot of hype - we see this in the industry news, we hear about it in conferences. And the application of the newfound technology peaks with inflated expectations. Then comes the fall of reality as it slides into the trough of disillusionment. Many marketers have adopted it but are finding it's not really delivering on the promise that it's made to believe. Then, we find it coming out of the trough and climbing the slope of enlightenment. This is when businesses are having success with it - the technologies are understood and the skills and capabilities can be found in the market. And it's effectively abled to be applied into a business setting. Finally it plateaus into the daily reality of our jobs as marketers. 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Article 18th Jul 2022 6 mins Could uncertainty make your data useless? Feeling uncertain can have a major impact on how we do business and live our lives. Alex Hayes, Principal, Clear Hayes Consulting explores our collective uncertainty tolerance and what current events mean for marketers.
Article 14th Jul 2022 7 mins XPON Technologies: Members Spotlight Jennifer Killian, Chief Marketing & Experience Officer at XPON is no stranger to the rapidly evolving world of marketing. A dab hand at helping brands prepare for the future, here she explores the techniques she's used to add value across her career.
Article 14th Jul 2022 7 mins ADMA Global Forum retrospective: the promise of the metaverse The metaverse is the ultimate combination of human experience and our online selves, while also creating new opportunities for data-based marketers. Here Jason Juma-Ross, Director, Technology Industry Strategy at Meta, looks at some of the key considerations for the years ahead.
Article 09th Jun 2022 8 mins Oh the humanity! How Marketers can Strike the Right Balance of Digital and Physical For marketers today, working amid a sea of data, there’s a genuine need to foster real human connection in every campaign. ADMA revisits some razor-sharp insights from the Australian National University’s Dr Catherine Ball to outline how the marketing cohort can help shape a better future for us all.
Article 09th Jun 2022 7 mins MYOB: Members Spotlight MYOB is a leading business management platform with a core purpose of helping more businesses in Australia and New Zealand start, survive and succeed. When it comes to its marketing team, it's all about efficiency. From AI to upskilling, the company’s Marketing Operations Manager, Dean Hamilton, explains how his team is preparing for the future.
Article 02nd Jun 2022 4 mins Explaining the Difference Between CRM and DMP In developing personalised advertising, the world of CRM and DMP allows for creative solutions to a digital and data driven space. So what are they and how are they different?