Home Resources Explaining the Gartner Hype Cycle Campaign Integration Explaining the Gartner Hype Cycle In a fast-paced environment, hype plays a huge role in technological innovation, and the potential that can come from it. We've seen the rise and falls of NFTs, machine learning and even regulating the Cloud. So with emerging technologies and innovations, how can we ensure product viability? The Gartner Hype Cycle visualises the perceived value of a new technology trend or innovation, assisting your understanding of the product life cycle. As a marketer, understanding innovation lifecycles is the first step to getting insight into the opportunities and challenges that may arise. Simone Blakers is the subject matter expert who facilitates Digital Marketing Certificate. This video is an excerpt from one of her lectures. The 10-week course runs twice per semester and is available online through ADMA's IQ Learning Lab. It is a blend of on-demand lectures and tutorials that you unpack each week with Simone and during weekly tutorials which features some of Australia's top CMOs. Register now. What is the Gartner Hype Cycle? Video Transcript Simone Blakers: So let's start by exploring Gartner's Hype Cycle for Digital Marketing in 2021. Now if you've never seen it before, the Gartner Model maps new technologies across a variety of niches using this innovation curve. It starts with what is triggering for that technology, and that creates a lot of hype - we see this in the industry news, we hear about it in conferences. And the application of the newfound technology peaks with inflated expectations. Then comes the fall of reality as it slides into the trough of disillusionment. Many marketers have adopted it but are finding it's not really delivering on the promise that it's made to believe. Then, we find it coming out of the trough and climbing the slope of enlightenment. This is when businesses are having success with it - the technologies are understood and the skills and capabilities can be found in the market. And it's effectively abled to be applied into a business setting. Finally it plateaus into the daily reality of our jobs as marketers. 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Article 24th Mar 2022 3 min Data Drivers: Marketing lessons from Formula One legend Mark Webber As it turns out, marketing and professional racing share a lot of similarities - they’re both fast paced, data-driven and always employing new technology to get the best results.
Article 21st Mar 2022 3 min 5 tips to build a booming business from The Iconic’s Adam Jacobs. Adam Jacobs co-founded The Iconic and is a bona fide Australian retail celebrity. Ahead of his keynote address at ADMA’s Global Forum on March 29, he shares his secrets for success.
Article 23rd Feb 2022 4 min 7 critical skills to stay relevant in digital marketing Given digital strategy, data and search are topping the digital trends for 2022, what are the most important skills you should focus on this year?
Article 13th Dec 2021 3 mins Career Inspiration for the New Year: 5 Pieces of Advice from the Experts Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Article 13th Dec 2021 Five reasons marketers must attend ADMA Global Forum 2022 Top global and local speakers, marketing trends unpacked and an unmissable networking opportunity are among the attractions of Australia’s best marketing conference in 2022.
Article 26th Nov 2021 10 mins Marketers lack important data and MarTech skills Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.