FROM THE CEO Home Resources From the CEO Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Blog FROM THE CEO 07th Nov 2022 6 mins Everyone is looking to 2023, but it isn't going to get easier We're at that part of the year where everyone seems to switch into survival mode in the marketing industry. The sentiment is always 'if I can just get through to December, then we'll start again in the New Year'. But by the time we're in 2023, it might be too late. Blog FROM THE CEO 26th Sep 2022 5 mins How to successfully navigate the flexible work future The rise of the four day work week and flexible work has been lauded by many in our industry. Our CEO, Andrea Martens provides her view on how to drive business success while creating a flexible workplace. Blog FROM THE CEO 22nd Aug 2022 7 mins Bravery, strength and learning from mistakes Earlier this month, our CEO Andrea Martens sat down at Advertising Week APAC to share her advice for aspiring leaders. Here are four key learnings drawn from her career so far. Blog FROM THE CEO 20th Jun 2022 5 min ESG is no longer a point of differentiation. It's a must-have. Last month’s election results were a call for meaningful change. And for brands, this means an increased focus on environmental, social and governance (ESG) practices. Blog FROM THE CEO 09th May 2022 6 min When the World Zigs, Marketers Zag As the world opens up post-COVID, the way we work continues to change, as do our customers' habits and the way we interact with them. Blog FROM THE CEO 07th Apr 2022 5 min Navigating a new world: marketing industry's growth from uncertainty Uncertainty has opened up a whole new world, and brands have needed to show their strength and adaptability more than ever. Load More
Blog FROM THE CEO 07th Nov 2022 6 mins Everyone is looking to 2023, but it isn't going to get easier We're at that part of the year where everyone seems to switch into survival mode in the marketing industry. The sentiment is always 'if I can just get through to December, then we'll start again in the New Year'. But by the time we're in 2023, it might be too late.
Blog FROM THE CEO 26th Sep 2022 5 mins How to successfully navigate the flexible work future The rise of the four day work week and flexible work has been lauded by many in our industry. Our CEO, Andrea Martens provides her view on how to drive business success while creating a flexible workplace.
Blog FROM THE CEO 22nd Aug 2022 7 mins Bravery, strength and learning from mistakes Earlier this month, our CEO Andrea Martens sat down at Advertising Week APAC to share her advice for aspiring leaders. Here are four key learnings drawn from her career so far.
Blog FROM THE CEO 20th Jun 2022 5 min ESG is no longer a point of differentiation. It's a must-have. Last month’s election results were a call for meaningful change. And for brands, this means an increased focus on environmental, social and governance (ESG) practices.
Blog FROM THE CEO 09th May 2022 6 min When the World Zigs, Marketers Zag As the world opens up post-COVID, the way we work continues to change, as do our customers' habits and the way we interact with them.
Blog FROM THE CEO 07th Apr 2022 5 min Navigating a new world: marketing industry's growth from uncertainty Uncertainty has opened up a whole new world, and brands have needed to show their strength and adaptability more than ever.