Game of Balls

Campaign

Game of Balls

Client

The Blue Ball Foundation

Agency

M&C Saatchi & Bang PR

Awards

Courageous Client Award
Branded Content
Digital and Social Advertising
Media Campaign
Not-For-Profit

Judges' Comments

"Great idea, great media placement, and the main thing is that it's relevant. Phenomenal."

Brief and Objectives

To build awareness for testicular cancer. Testicular cancer is the number 1 cancer in young men. It’s a subject men like to avoid - even though it could save their life: it’s 97% curable when detected early.

Creative Solution

For the first time ever, an actual porno was interrupted by a public health message. They partnered with Digital Playground, one of the biggest adult film studios, to be part of their biggest release of the year, a tribute to the world’s biggest show. In the middle of GAME OF BALLS, the lead porn star stopped, turned to the viewer, and taught him how to check himself - demonstrating on her co-star’s privates. And because Australian men are 21% more likely to get testicular cancer than the world average, we directed men to the Blue Ball Foundation, an Australian awareness charity.

Effectiveness

The message spread organically across the net. 1.5+ million views in 4 weeks, 2.5+ million in 6 weeks, and reaching 6+ million and counting... GAME OF BALLS is now one of the most-watched films on the pornweb. As we hoped, the global awareness has filtered through to Australia. And it’s still saving lives, the world over.

Credits

Ben Welsh
Ant Melder
Josh Bryer
David Jackson
Annalise Brown
Peta Frost
Zoe Finlayson
Matt Porter
Jaimes Leggett
Jeanette Li
Jamie Morgan