For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry
Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do!
In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say…
.png?s58423d1676349065)
Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.”
.png?s70021d1676349064)
Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.”
.png?s53782d1676349065)
Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.”
ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing.
hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth.
.png?s54824d1676349065)
Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.”
Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer.
FIND OUT FIRST, STAY CONNECTED
Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more
You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy.
With a career spanning beauty, tech and SaaS, Mikayla Hopkins, Tracksuit’s Head of Marketing, is redefining marketing leadership. In this ADMA Member Spotlight, she shares what it takes to scale a brand globally, the shift back to brand marketing and why creativity is making a comeback
Discover how synthetic customers are transforming data-driven marketing, offering privacy-friendly insights, improved scalability and campaign optimisation.
In this series we highlight members of our community who are making a real impact in the complex and important world of regulation and compliance. Today we talk unconventional career paths, AI and advocacy with Privacy and AI lawyer Lucy Hannah, who is the instructor for ADMA’s Privacy and Compliance for Marketers course.
To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. Each month we will deep dive into one of the key components set to reshape the Privacy Act to understand what they mean for marketers and their businesses.
ADMA’s “Am I the weakest link: Privacy edition” explores the idea that the privacy data chain is made up of six main parties – the marketer, the consumer, the platform, the agency, the government, and the board – all with the potential to be ‘the weakest link’. However, each of these parties contribute in different ways to the standard of data practices in Australia’s economy. Can we really point the finger at any one party?
In this article series, we will deep dive into each of the links in the chain, assess the areas for improvement and how marketers can help strengthen the chain overall.
We've had a lot to celebrate with a huge list of inspiring women being nominated as stars in marketing. Female colleagues, mentors, and former marketers have been featured on our website to share their love for marketing. Check out what our nominees had to say here.
