Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth. Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.” Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer. 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Member-only 15th Apr 2025 CMO Crib Sheets ADMA’s CMO Crib Sheets are quick, practical summaries of the latest regulatory, privacy, and policy developments impacting marketers. Designed for senior marketing leaders, each sheet distills complex updates into easy-to-digest insights to help you stay informed, compliant, and ahead of change. Member-only CMO Crib Sheet - Tracking Pixels and Privacy Obligations 10th Apr 2025 5 mins CMO Crib Sheet - Tracking Pixels and Privacy Obligations The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). While not banned, these tools raise significant privacy concerns, particularly around sensitive data, consent, and targeted advertising. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Scams Prevention Framework 10th Apr 2025 7 mins CMO Crib Sheet - Scams Prevention Framework The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sectors playing a key role. Marketers will need to work closely with compliance teams to ensure data practices, customer interactions, and digital operations meet these new legal expectations. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Overview of Privacy Reform and Enforcement 10th Apr 2025 14 mins CMO Crib Sheet - Overview of Privacy Reform and Enforcement The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view. Member-only CMO Crib Sheet - Enforcement Powers of the OAIC 10th Apr 2025 12 mins CMO Crib Sheet - Enforcement Powers of the OAIC The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view. Load More
Article 15th Apr 2025 4 mins Striking the Balance of Privacy and Security in the Retail Sector Can retailers truly achieve both privacy and security? At Retail Risk 2025, Privacy Commissioner Carly Kind says yes and explains why doing so is now a business imperative. Here’s what retailers need to know.
Member-only 15th Apr 2025 CMO Crib Sheets ADMA’s CMO Crib Sheets are quick, practical summaries of the latest regulatory, privacy, and policy developments impacting marketers. Designed for senior marketing leaders, each sheet distills complex updates into easy-to-digest insights to help you stay informed, compliant, and ahead of change.
Member-only CMO Crib Sheet - Tracking Pixels and Privacy Obligations 10th Apr 2025 5 mins CMO Crib Sheet - Tracking Pixels and Privacy Obligations The OAIC’s latest guidance outlines how organisations using tracking pixels must ensure compliance with the Australian Privacy Principles (APPs). While not banned, these tools raise significant privacy concerns, particularly around sensitive data, consent, and targeted advertising. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Scams Prevention Framework 10th Apr 2025 7 mins CMO Crib Sheet - Scams Prevention Framework The new Scams Prevention Framework introduces sector-wide obligations to combat scams targeting Australians, with marketing teams in regulated sectors playing a key role. Marketers will need to work closely with compliance teams to ensure data practices, customer interactions, and digital operations meet these new legal expectations. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Overview of Privacy Reform and Enforcement 10th Apr 2025 14 mins CMO Crib Sheet - Overview of Privacy Reform and Enforcement The CMO Crib Sheet outlines where privacy reform stands as of March 2025, unpacking key regulatory changes already in place and what’s to come. It also highlights how recent enforcement actions are shaping interpretation of the law, particularly around facial recognition, data scraping, and AI. This is a members-only resource - log in with your member account to view.
Member-only CMO Crib Sheet - Enforcement Powers of the OAIC 10th Apr 2025 12 mins CMO Crib Sheet - Enforcement Powers of the OAIC The CMO Crib Sheet highlights key privacy enforcement themes emerging from recent regulatory actions, particularly around data practices like facial recognition and data scraping. It emphasises the importance for marketers to prioritise transparency, fairness, and accountability in handling personal information. This is a members-only resource - log in with your member account to view.