Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Lachlan discusses the latest regulatory challenges facing marketers, opportunities for growth through transparency and why proactive engagement with regulation is key. 24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies. Article 24th Apr 2025 10 mins Future Ready: 5 Forces Shaping Marketing in 2026 ADMA CEO recently attended Compadres Campfire Outlook 2026 and it reinforced a simple truth; the most resilient and successful organisations are those who practise foresight—not just strategy. Here are five forces marketers can’t afford to ignore as we look toward FY26. Article 24th Apr 2025 14 mins Follow the map: How customer journey mapping can transform your CX When you take the time to map out your customer’s experience – from first impression to long-term loyalty – you gain powerful insights into what they really want, where they’re getting stuck and how you can better serve them. In this article, we explore customer journey mapping: why it matters and how to get it right – one touchpoint at a time. Article 15th Apr 2025 4 mins Striking the Balance of Privacy and Security in the Retail Sector Can retailers truly achieve both privacy and security? At Retail Risk 2025, Privacy Commissioner Carly Kind says yes and explains why doing so is now a business imperative. Here’s what retailers need to know. Member-only 15th Apr 2025 CMO Crib Sheets ADMA’s CMO Crib Sheets are quick, practical summaries of the latest regulatory, privacy, and policy developments impacting marketers. Designed for senior marketing leaders, each sheet distills complex updates into easy-to-digest insights to help you stay informed, compliant, and ahead of change. Load More
24th Apr 2025 17 mins Regulatory Spotlight: Understanding privacy, AI and data accountability with Suncorp’s Lachlan Rees This month’s ADMA Regulatory Spotlight features Lachlan Rees, Manager – Government and Public Policy at Suncorp. Lachlan discusses the latest regulatory challenges facing marketers, opportunities for growth through transparency and why proactive engagement with regulation is key.
24th Apr 2025 15 mins The Weakest Link Series: The Platform When it comes to the data privacy chain, few parties hold as much data or influence as platforms. Social media platforms in particular act as the central point where consumer data is aggregated, monetised, and distributed. In this article, we explore three major weaknesses platforms contribute to the data privacy chain including poor data transparency, an overreliance on algorithms, and inadequate enforcement of third-party policies.
Article 24th Apr 2025 10 mins Future Ready: 5 Forces Shaping Marketing in 2026 ADMA CEO recently attended Compadres Campfire Outlook 2026 and it reinforced a simple truth; the most resilient and successful organisations are those who practise foresight—not just strategy. Here are five forces marketers can’t afford to ignore as we look toward FY26.
Article 24th Apr 2025 14 mins Follow the map: How customer journey mapping can transform your CX When you take the time to map out your customer’s experience – from first impression to long-term loyalty – you gain powerful insights into what they really want, where they’re getting stuck and how you can better serve them. In this article, we explore customer journey mapping: why it matters and how to get it right – one touchpoint at a time.
Article 15th Apr 2025 4 mins Striking the Balance of Privacy and Security in the Retail Sector Can retailers truly achieve both privacy and security? At Retail Risk 2025, Privacy Commissioner Carly Kind says yes and explains why doing so is now a business imperative. Here’s what retailers need to know.
Member-only 15th Apr 2025 CMO Crib Sheets ADMA’s CMO Crib Sheets are quick, practical summaries of the latest regulatory, privacy, and policy developments impacting marketers. Designed for senior marketing leaders, each sheet distills complex updates into easy-to-digest insights to help you stay informed, compliant, and ahead of change.