Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 31st Oct 2024 How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing. Article 31st Oct 2024 8 minutes Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity. Article 31st Oct 2024 8 minutes ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to 'power skills' and looking at those insidious dark patterns. If you missed it, don't fear, here is a recap of the key highlights. Article 31st Oct 2024 6 minutes The Privacy Series: Data privacy vs Data security To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security. Article 24th Oct 2024 11 minutes Brand building, AI and speaking the language of the business: P&O Cruises’ Katie Malone on driving marketing success In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she’s bridging the gap between brand and performance marketing and how she once orchestrated a Formula One stunt atop the Burj Al Arab. Load More
Press-release 19th Nov 2024 CMO ANZ Summit 2025 The prestigious CMO ANZ Summit 2025 will take place at The Star Gold Coast from February 27 to February 28, 2025! This invitation-only event will gather leading marketing executives, innovative agencies, and solution providers to address key marketing challenges and share progressive strategies. Enquire now!
Article 31st Oct 2024 How AI is changing the personalisation game Discover how generative AI is transforming personalisation, the ethical challenges involved and practical strategies for implementing it in your marketing.
Article 31st Oct 2024 8 minutes Revolutionising the Tech Sphere: An Exclusive Chat with Simon McDonald, Optimizely - Championing Innovation, Inclusivity and Progressive Thinking Simon McDonald, VP and GM, APJ at Optimizely, paves the way for a new era of innovation with the launch of their MarTech Maverick initiative. This groundbreaking venture aims to modernise the tech industry and promotes diversity and inclusivity.
Article 31st Oct 2024 8 minutes ADMA at SXSW Sydney: Privacy, the marketers of the future, and Dark Patterns ADMA took SXSW Sydney by storm this year, hosting sessions for marketers ranging in topics from privacy to 'power skills' and looking at those insidious dark patterns. If you missed it, don't fear, here is a recap of the key highlights.
Article 31st Oct 2024 6 minutes The Privacy Series: Data privacy vs Data security To help marketers prepare for the impact that the privacy reforms will have on the industry and our practices, we have created The Privacy Series. This month we explore the distinct difference between data privacy and data security.
Article 24th Oct 2024 11 minutes Brand building, AI and speaking the language of the business: P&O Cruises’ Katie Malone on driving marketing success In this ADMA Spotlight, we chat to Katie Malone, Marketing Director of P&O Cruises, on how she’s bridging the gap between brand and performance marketing and how she once orchestrated a Formula One stunt atop the Burj Al Arab.