Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 28th Nov 2024 12 mins Focus on your marketing team’s development With the current economic climate and shrinking training budgets, as a team leader, business owner or decision maker, it may seem counterintuitive to invest in your marketing team's development right now. ADMA explores some practical ways you can focus on your marketing team's development, to become a marketing leader who builds and empowers teams that are ready for the future. Article 28th Nov 2024 5 mins The top skills marketers focussed on in 2024 Many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year. Article 25th Nov 2024 12 mins Empathy, influence, and loving learning: Astrud Burgess, CMO of ANZ, on leading her company through increased complexity In this ADMA Spotlight, we’re talking to Astrud Burgess, CMO of ANZ, about her journey from agencies to the C-suite, how marketers can build influence in complex environments, and how empathy and data has shaped her leadership approach. Article 25th Nov 2024 10 mins Dark patterns and behavioural science: Where’s the ethical line? Discover how to navigate the fine line between persuasion and manipulation in marketing, with insights from experts on ethical strategies. Article 25th Nov 2024 13 mins The top skills needed by marketers in 2025 Highly regarded industry experts and Australia's top CMOs and marketing leaders weigh in on what they see as the most necessary skills to elevate for the future of marketing. Load More
Article 19th Dec 2024 10 mins 2024 in review: ADMA on uncertainty, disruption, and the future of marketing ADMA’s End of Year event returned with a bang in November, with Chair Steve Brennan and Professor Mark Ritson sharing their top tips and insights on what to expect from the coming year.
Article 28th Nov 2024 12 mins Focus on your marketing team’s development With the current economic climate and shrinking training budgets, as a team leader, business owner or decision maker, it may seem counterintuitive to invest in your marketing team's development right now. ADMA explores some practical ways you can focus on your marketing team's development, to become a marketing leader who builds and empowers teams that are ready for the future.
Article 28th Nov 2024 5 mins The top skills marketers focussed on in 2024 Many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year.
Article 25th Nov 2024 12 mins Empathy, influence, and loving learning: Astrud Burgess, CMO of ANZ, on leading her company through increased complexity In this ADMA Spotlight, we’re talking to Astrud Burgess, CMO of ANZ, about her journey from agencies to the C-suite, how marketers can build influence in complex environments, and how empathy and data has shaped her leadership approach.
Article 25th Nov 2024 10 mins Dark patterns and behavioural science: Where’s the ethical line? Discover how to navigate the fine line between persuasion and manipulation in marketing, with insights from experts on ethical strategies.
Article 25th Nov 2024 13 mins The top skills needed by marketers in 2025 Highly regarded industry experts and Australia's top CMOs and marketing leaders weigh in on what they see as the most necessary skills to elevate for the future of marketing.