Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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CEO Andrea Martens provides her thoughts on conquering AI and how to use it as a catalyst for growth. Continuingly, she outlines the necessity for a strategic framework to be implemented in order to combat the 'Wild West-like' phase that AI is currently in. Article 09th Aug 2023 9 mins OAIC Privacy Survey 2023 There has been a sharp increase in the number of Australians who feel data breaches are the biggest privacy risk they face today, according to a major survey released today by the OAIC. The Australian Community Attitudes to Privacy Survey (ACAPS) 2023 provides a comprehensive view of Australians’ privacy attitudes and experiences and how recent events have impacted them. Tool-kit 09th Aug 2023 12 min Martech Toolkit: Martech Planning and Assessment toolkit In late July, we held our 'Martech for the Modern Markter' webinar. ADMA members now have access to the downloadable resource that was provided to all webinar attendees. Now is the time to assess your martech stack to ensure it works seamlessly and powerfully. Webinar 26th Jul 2023 Martech for the Modern Marketer Webinar On July 26, ADMA held the 'Martech for Modern Marketers' webinar - designed for marketing leaders who need to drive results with their marketing technology. Delve into how martech stacks can be more effective in driving ROI. Fill out the form to watch the webinar on demand. Article 20th Jul 2023 How to use automation and machine learning to put your customers first With the rise of personalisation, consumer expectations have evolved. According to research by McKinsey, 72% of consumers expect businesses to recognise them as individuals and know their interests. To cope, brands need to harness the power of automation and machine learning. Load More
Article 10th Aug 2023 10 More dynamic speakers revealed as ADMA looks to help you elevate your marketing game From generative AI to marketing adaptability, ADMA’s latest Global Forum speakers are ready to help you elevate your marketing game.
FROM THE CEO 10th Aug 2023 8 mins Beyond the AI Hype: The Crucial Role of Responsible Governance The insurgence of AI is increasingly impacting the marketing sphere. CEO Andrea Martens provides her thoughts on conquering AI and how to use it as a catalyst for growth. Continuingly, she outlines the necessity for a strategic framework to be implemented in order to combat the 'Wild West-like' phase that AI is currently in.
Article 09th Aug 2023 9 mins OAIC Privacy Survey 2023 There has been a sharp increase in the number of Australians who feel data breaches are the biggest privacy risk they face today, according to a major survey released today by the OAIC. The Australian Community Attitudes to Privacy Survey (ACAPS) 2023 provides a comprehensive view of Australians’ privacy attitudes and experiences and how recent events have impacted them.
Tool-kit 09th Aug 2023 12 min Martech Toolkit: Martech Planning and Assessment toolkit In late July, we held our 'Martech for the Modern Markter' webinar. ADMA members now have access to the downloadable resource that was provided to all webinar attendees. Now is the time to assess your martech stack to ensure it works seamlessly and powerfully.
Webinar 26th Jul 2023 Martech for the Modern Marketer Webinar On July 26, ADMA held the 'Martech for Modern Marketers' webinar - designed for marketing leaders who need to drive results with their marketing technology. Delve into how martech stacks can be more effective in driving ROI. Fill out the form to watch the webinar on demand.
Article 20th Jul 2023 How to use automation and machine learning to put your customers first With the rise of personalisation, consumer expectations have evolved. According to research by McKinsey, 72% of consumers expect businesses to recognise them as individuals and know their interests. To cope, brands need to harness the power of automation and machine learning.