Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Blog FROM THE CEO 15th Dec 2022 6 min Andrea Martens: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA's board to give us their view on 2022, and assess what is coming over the horizon in 2023. Andrea speaks on what to expect in 2023 - new regulations, new learnings and new priorities. Article 14th Dec 2022 6 mins Mark Coad: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Mark Coad from IPG Mediabrands speaks on the beginning to a return to normalcy, but ultimately, there's still so much to expect. Article 14th Dec 2022 6 mins Stuart Tucker: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Stuart Tucker from Hipages speaks on what's coming for marketers. Article 14th Dec 2022 5 mins Paul McCrory: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Paul McCrory wraps up 2022, and delves into what marketers can do to pave a path forward. Article 08th Dec 2022 23 mins ACCC Digital Platform Service Inquiry Summary On 11th of November 2022, the ACCC released the fifth interim report for the Digital Platform Services inquiry. The report discusses observed harms to consumers from digital platform services and provides recommendations and solutions for them. Load More
Article 19th Dec 2022 8 mins NAB’s Suzana Ristevski on her team’s key learnings and takeaways from their ADMA partnership Suzana Ristevski joined NAB in 2017 as general manager and promoted to CMO the following year. In a series with ADMA, Mediaweek spoke with Suzana Ristevski, the NAB’s chief marketing officer, about their partnership with ADMA and her team’s key learnings and takeaways.
Blog FROM THE CEO 15th Dec 2022 6 min Andrea Martens: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA's board to give us their view on 2022, and assess what is coming over the horizon in 2023. Andrea speaks on what to expect in 2023 - new regulations, new learnings and new priorities.
Article 14th Dec 2022 6 mins Mark Coad: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Mark Coad from IPG Mediabrands speaks on the beginning to a return to normalcy, but ultimately, there's still so much to expect.
Article 14th Dec 2022 6 mins Stuart Tucker: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Stuart Tucker from Hipages speaks on what's coming for marketers.
Article 14th Dec 2022 5 mins Paul McCrory: A view on 2022 and what's in store next? As the industry winds down from a busy and often challenging year we invited ADMA’s board to give us their view on 2022, and assess what is coming over the horizon in 2023. Paul McCrory wraps up 2022, and delves into what marketers can do to pave a path forward.
Article 08th Dec 2022 23 mins ACCC Digital Platform Service Inquiry Summary On 11th of November 2022, the ACCC released the fifth interim report for the Digital Platform Services inquiry. The report discusses observed harms to consumers from digital platform services and provides recommendations and solutions for them.