Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Eva Barrett, the business's Chief Customer Officer, explains why knowing the consumer at every stage of their journey is key to her success. Article 09th May 2022 7 min Marketing Lessons from the Best: Key Takeaways from ADMA's CMO Panel With change on the horizon, what can marketers do to stay ahead of the curve? ADMA Global Forum brought together four senior marketers from TikTok, Optus, Optimizely, and Seven West Media to discuss their key challenges for the future, and how marketers can adapt. Blog FROM THE CEO 09th May 2022 6 min When the World Zigs, Marketers Zag As the world opens up post-COVID, the way we work continues to change, as do our customers' habits and the way we interact with them. 09th May 2022 6 mins The CMO’s guide to the Great Marketing Education So, you've heard about the Great Resignation, but what about the Great Marketing Education? What marketing skills do your team need to upskill to thrive in 2022? 08th May 2022 4 mins Shifting shapes: What's a T-shaped marketer and how do you become one? It seems the industry has been talking about the changing face of marketing forever. And while the fundamentals haven’t changed much (even back then we were focused on the customer and leveraging data), today the marketing landscape couldn’t be more different than six decades ago. Load More
Article 10th May 2022 6 mins Three Ways to put Customer Management Tools into Practice Understanding customer management processes, tools and frameworks is incredibly important. But, as marketing expert David Morgan puts it, you don’t learn tennis by studying a manual.
Article 09th May 2022 6 mins Kathmandu: Members Spotlight There are few companies more aspirational than Kathmandu. Eva Barrett, the business's Chief Customer Officer, explains why knowing the consumer at every stage of their journey is key to her success.
Article 09th May 2022 7 min Marketing Lessons from the Best: Key Takeaways from ADMA's CMO Panel With change on the horizon, what can marketers do to stay ahead of the curve? ADMA Global Forum brought together four senior marketers from TikTok, Optus, Optimizely, and Seven West Media to discuss their key challenges for the future, and how marketers can adapt.
Blog FROM THE CEO 09th May 2022 6 min When the World Zigs, Marketers Zag As the world opens up post-COVID, the way we work continues to change, as do our customers' habits and the way we interact with them.
09th May 2022 6 mins The CMO’s guide to the Great Marketing Education So, you've heard about the Great Resignation, but what about the Great Marketing Education? What marketing skills do your team need to upskill to thrive in 2022?
08th May 2022 4 mins Shifting shapes: What's a T-shaped marketer and how do you become one? It seems the industry has been talking about the changing face of marketing forever. And while the fundamentals haven’t changed much (even back then we were focused on the customer and leveraging data), today the marketing landscape couldn’t be more different than six decades ago.