Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article 11th Nov 2021 3 mins Privacy Awareness Week 2017 Privacy Awareness Week (PAW) is an annual initiative across Asia Pacific, held to raise awareness of issues around privacy and the importance of protecting personal information. 11th Nov 2021 8 mins How to prepare your non-EU business for the GDPR Data protection legislation faces a major shakeup when the European Union ‘General Data Protection Regulation’ (GDPR) becomes enforceable in mid-2018. But what are the changes – and why do they impact marketers and companies across the planet? Article 10th Nov 2021 Customer reviews: the good, the bad and the ugly Online reviews have become an important part of customers' decision-making process. But when a business decides to take control of online customer reviews, things can turn ugly. Article 10th Nov 2021 7 mins Consumer guarantees - Which ones apply? This resource for ADMA members help organisations navigate the complexities of Consumer Guarantees. Article 10th Nov 2021 4 mins Washing fees under the DNCR increase by 42 per cent Under the Do Not Call Register Act 2006 telemarketers and fax marketers must not contact numbers listed on the Do Not Call Register (the Register). Read more about the impacts of the legislation. Load More
Article 11th Nov 2021 7 mins ACMA Regulatory Priorities 2019 The Australian Communications & Media Authority (ACMA) has a list of regulatory priorities for the 2018 – 2019 period. We take a look at the regulator’s current priorities regarding unsolicited communications, the underlying issues and the action that the ACMA is likely to take in response.
Article 11th Nov 2021 3 mins Privacy Awareness Week 2017 Privacy Awareness Week (PAW) is an annual initiative across Asia Pacific, held to raise awareness of issues around privacy and the importance of protecting personal information.
11th Nov 2021 8 mins How to prepare your non-EU business for the GDPR Data protection legislation faces a major shakeup when the European Union ‘General Data Protection Regulation’ (GDPR) becomes enforceable in mid-2018. But what are the changes – and why do they impact marketers and companies across the planet?
Article 10th Nov 2021 Customer reviews: the good, the bad and the ugly Online reviews have become an important part of customers' decision-making process. But when a business decides to take control of online customer reviews, things can turn ugly.
Article 10th Nov 2021 7 mins Consumer guarantees - Which ones apply? This resource for ADMA members help organisations navigate the complexities of Consumer Guarantees.
Article 10th Nov 2021 4 mins Washing fees under the DNCR increase by 42 per cent Under the Do Not Call Register Act 2006 telemarketers and fax marketers must not contact numbers listed on the Do Not Call Register (the Register). Read more about the impacts of the legislation.