Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Blog FROM THE CEO 26th Aug 2021 3 min Change is constant so what's key to staying ahead of the next change We’re told consumer behaviour has changed but key insights still remain true. Many of us embraced the change to working from home but now yearn for a coffee meeting, the social chat in the office corridor or a team standup where you actually stand up! Article 19th Aug 2021 How to Ensure You Have a Robust Team As leaders strive to enable business transformation to stay ahead of the rapidly evolving marketing and regulatory landscape, it’s clear that success will come from developing teams with skills that provide a competitive advantage, and set individuals, teams and the business up for the future. Webinar 18th Aug 2021 3 mins ADMA CMO Lunch Learn Mind The Gap Hear from leading CMOs as they shared their experience, insights and challenges when leading business transformation, plus the wins that were delivered through the strategic development of highly skilled teams. Article 03rd Aug 2021 4 mins Opportunities for Marketers, driven by change Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. 29th Jul 2021 4 mins SPAM Regulations 2021 Its hard to be in the data-driven marketing industry and not hear the word SPAM – whether that is (hopefully just reading about other) businesses that have been found to have breached SPAM laws and Load More
Article 08th Sep 2021 CMO Lunch & Learn: Mind the Gap Takeaways Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Blog FROM THE CEO 26th Aug 2021 3 min Change is constant so what's key to staying ahead of the next change We’re told consumer behaviour has changed but key insights still remain true. Many of us embraced the change to working from home but now yearn for a coffee meeting, the social chat in the office corridor or a team standup where you actually stand up!
Article 19th Aug 2021 How to Ensure You Have a Robust Team As leaders strive to enable business transformation to stay ahead of the rapidly evolving marketing and regulatory landscape, it’s clear that success will come from developing teams with skills that provide a competitive advantage, and set individuals, teams and the business up for the future.
Webinar 18th Aug 2021 3 mins ADMA CMO Lunch Learn Mind The Gap Hear from leading CMOs as they shared their experience, insights and challenges when leading business transformation, plus the wins that were delivered through the strategic development of highly skilled teams.
Article 03rd Aug 2021 4 mins Opportunities for Marketers, driven by change Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
29th Jul 2021 4 mins SPAM Regulations 2021 Its hard to be in the data-driven marketing industry and not hear the word SPAM – whether that is (hopefully just reading about other) businesses that have been found to have breached SPAM laws and