Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry 2024 For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. Are you ready to fall in love with marketing all over again? Explore the ADMA IQ catalog and find a course that's just right for you. 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Article CMO SPOTLIGHT 27th May 2024 10 mins Transformation, leadership and being bold: Lahnee White, CMO of G’Day Group, on the “best job in Australia” | CMO Spotlight As part of ADMA's CMO spotlight, we speak to Lahnee White of G'day group and discuss her journey, latest marketing trends and her advice for new marketers. Article 24th May 2024 11 mins The Spam Act - what are businesses still not getting right? It's been just over 20 years since the rollout of the SPAM Act, however businesses are still not getting it right. Given the increased focus by the regulators, its paramount you brush up on your understanding of the SPAM laws before hitting send on your next marketing campaign. Article 23rd May 2024 7 mins RIP Third-party Cookies: The future of marketing across media platforms Google may have delayed the phasing out of third-party cookies again, but it doesn't mean we should delay strategising our next move. Let's dive into how cookie depreciation is shaping the future for marketers. Article 23rd May 2024 10 mins ADMA IQ reveals the most popular courses of FY24 As we approach the end of the fiscal year, ADMA IQ reveals the most popular courses of FY2024 showcasing some of the areas that marketers are focusing on. Article 16th May 2024 10 mins The Marketer's Superpower: Why you need to understand Behavioural Economics Behavioural economics. Stuffy psychological theory – or the key to your next game-changing campaign? We sat down with Dan Monheit, one of Australia’s leading Behavioural Science specialists, read to find out more. Load More
Article 27th Jun 2024 8 mins Five reasons why ADMA’s Global Forum is a must attend event for marketers in 2024 With an exceptional lineup of top speakers addressing some of the big issues shaping the future of marketing, ADMA’s Global Forum 2024 will be one of the best marketing conferences in Australia.
Article CMO SPOTLIGHT 27th May 2024 10 mins Transformation, leadership and being bold: Lahnee White, CMO of G’Day Group, on the “best job in Australia” | CMO Spotlight As part of ADMA's CMO spotlight, we speak to Lahnee White of G'day group and discuss her journey, latest marketing trends and her advice for new marketers.
Article 24th May 2024 11 mins The Spam Act - what are businesses still not getting right? It's been just over 20 years since the rollout of the SPAM Act, however businesses are still not getting it right. Given the increased focus by the regulators, its paramount you brush up on your understanding of the SPAM laws before hitting send on your next marketing campaign.
Article 23rd May 2024 7 mins RIP Third-party Cookies: The future of marketing across media platforms Google may have delayed the phasing out of third-party cookies again, but it doesn't mean we should delay strategising our next move. Let's dive into how cookie depreciation is shaping the future for marketers.
Article 23rd May 2024 10 mins ADMA IQ reveals the most popular courses of FY24 As we approach the end of the fiscal year, ADMA IQ reveals the most popular courses of FY2024 showcasing some of the areas that marketers are focusing on.
Article 16th May 2024 10 mins The Marketer's Superpower: Why you need to understand Behavioural Economics Behavioural economics. Stuffy psychological theory – or the key to your next game-changing campaign? We sat down with Dan Monheit, one of Australia’s leading Behavioural Science specialists, read to find out more.