Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth. Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.” Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer. 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Article 26th Oct 2021 10 mins The time has come for the Privacy Act Review Discussion Nearly two years after first announcing the need for the Privacy Review in response to the Australian Consumer and Commission (ACCC) Digital Platforms Final Report, and almost a year since their release of the Issues Paper that kickstarted the actual Review of the Privacy Act (1988), the Attorney-General’s Department (AGD) has released its Discussion Paper and the 200+ page document is filled with potential reforms of the Privacy Act. Article 25th Oct 2021 4 mins ADMA Advisory Committee members make up five of the top 15 in the CMO50 Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award. Article 12th Oct 2021 3 mins Behavioural Economics expert urges marketers to “act now” Market conditions are ripe for discerning brands to take advantage of a shift in consumer habits and expectations. But CMOs must first understand the behaviours that are driving consumer decisions. Article 30th Sep 2021 10 mins 6 new ways the ACCC wants to tackle Google power The release of the Final Report in the Digital Advertising Services Inquiry has stated that 27% of digital ad revenues are kept by ad tech providers, prompting the ACCC to bare its teeth locally and internationally to agitate for greater regulation. Blog FROM THE CEO 21st Sep 2021 4 min Let’s talk about Behavioural Science I often talk about the pace at which customer behaviour and expectations have changed over the years – something that has exponentially increased through the pandemic. Load More
Blog FROM THE CEO 27th Oct 2021 4 min Preparing for post-lockdown opportunities I’m incredibly proud to share with you that half of ADMA’s Advisory Committee members have been recognised as the best representatives of Australian marketing at the iconic CMO50.
Article 26th Oct 2021 10 mins The time has come for the Privacy Act Review Discussion Nearly two years after first announcing the need for the Privacy Review in response to the Australian Consumer and Commission (ACCC) Digital Platforms Final Report, and almost a year since their release of the Issues Paper that kickstarted the actual Review of the Privacy Act (1988), the Attorney-General’s Department (AGD) has released its Discussion Paper and the 200+ page document is filled with potential reforms of the Privacy Act.
Article 25th Oct 2021 4 mins ADMA Advisory Committee members make up five of the top 15 in the CMO50 Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award.
Article 12th Oct 2021 3 mins Behavioural Economics expert urges marketers to “act now” Market conditions are ripe for discerning brands to take advantage of a shift in consumer habits and expectations. But CMOs must first understand the behaviours that are driving consumer decisions.
Article 30th Sep 2021 10 mins 6 new ways the ACCC wants to tackle Google power The release of the Final Report in the Digital Advertising Services Inquiry has stated that 27% of digital ad revenues are kept by ad tech providers, prompting the ACCC to bare its teeth locally and internationally to agitate for greater regulation.
Blog FROM THE CEO 21st Sep 2021 4 min Let’s talk about Behavioural Science I often talk about the pace at which customer behaviour and expectations have changed over the years – something that has exponentially increased through the pandemic.