Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth. Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.” Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer. 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Consumer expectations and the way they interact with brands has been shaped by companies such as Netflix, Amazon, Uber and Spotify Article 22nd Dec 2020 3 mins Benchmark your social game If you have some time during the break, Tim Hill, founder of social media reporting tool, Social Status, and ADMA instructor, recommends you check out this live Instagram Engagement Rate Benchmark tool. Article 22nd Dec 2020 Reading about writing: The marketer’s summer guide Here at last. The summer break that we all need now more than ever. The chance to unwind and focus on new opportunities 2021 might bring. And what better way to kick start the New Year than with inspiring content, recommended by journalists and ADMA instructors Jane Nicholls and Natalie Filatoff. Article 21st Dec 2020 Want a career in the loyalty industry? Here’s what you need to know The loyalty marketing industry is incredibly well patronised (the average Australian belongs to 4.1 loyalty programs) and extremely lucrative (hundreds of billions of points/miles are earned and redeemed each year). Article 25th Nov 2020 5 mins What will Australia’s privacy laws look like after an overhaul? In an age where smart devices and apps are tracking our every move, privacy is an ever-changing concept. ADMA explains the federal government's privacy law review which may change Australian legislation in 2021. 20th Nov 2020 Oaic Privacy Survey The more we go online - to work, play, study, socialise and shop - the more we’ve come to care about our privacy and the security of our personal data. Load More
Article 13th Jan 2021 Nail Loyalty Marketing in the Digital Era ’77% of brands could simply disappear and no-one would care’ – Havas Media Group. Loyalty marketing in the digital era is changing. Consumer expectations and the way they interact with brands has been shaped by companies such as Netflix, Amazon, Uber and Spotify
Article 22nd Dec 2020 3 mins Benchmark your social game If you have some time during the break, Tim Hill, founder of social media reporting tool, Social Status, and ADMA instructor, recommends you check out this live Instagram Engagement Rate Benchmark tool.
Article 22nd Dec 2020 Reading about writing: The marketer’s summer guide Here at last. The summer break that we all need now more than ever. The chance to unwind and focus on new opportunities 2021 might bring. And what better way to kick start the New Year than with inspiring content, recommended by journalists and ADMA instructors Jane Nicholls and Natalie Filatoff.
Article 21st Dec 2020 Want a career in the loyalty industry? Here’s what you need to know The loyalty marketing industry is incredibly well patronised (the average Australian belongs to 4.1 loyalty programs) and extremely lucrative (hundreds of billions of points/miles are earned and redeemed each year).
Article 25th Nov 2020 5 mins What will Australia’s privacy laws look like after an overhaul? In an age where smart devices and apps are tracking our every move, privacy is an ever-changing concept. ADMA explains the federal government's privacy law review which may change Australian legislation in 2021.
20th Nov 2020 Oaic Privacy Survey The more we go online - to work, play, study, socialise and shop - the more we’ve come to care about our privacy and the security of our personal data.