Home Resources For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the industry For the LOVE of Marketing: ADMA's Advisory Committee reveal their Passion for the Industry Marketing is an ever-expanding field that encourages experimentation, innovation and creativity. It’s no wonder so many in our industry fall in love with what they do! In the month of Valentines, we asked members of the ADMA Advisory Committee why they LOVE marketing. Here’s what they had to say… Mim Haysom - Suncorp Group’s Executive General Manager, Brand & Marketing, and CMO50’s #1 CMO of 2022 - loves the experimental artistry that marketers can express and that the field demands. She revealed that “our constantly changing and dynamic market context means that to be successful, we have to use innovation and creativity to solve different business and customer challenges every day.” Additionally, Commonwealth Bank Australia’s Chief Marketing OfficerJo Boundy loves marketing’s need for us to combine the creativity with data-led insights and rigorous logic. She describes her work as “the balance of the left and right brain” and “art vs science” which come together to form “the perfect relationship.” Trisca Scott-Branagan - Chief Marketing Officer, Australian Business Growth Fund - is similarly passionate about this balance. “The variety” that comes with marketing, she says, provides “the opportunity to be creative one moment, and deeply analytical the next.” ADMA’s CEO Andrea Martens touched on the variety that not only comes with the craft, but the plethora of interests and businesses marketers can work with. She believes that marketing is “a career where you work in any industry - be it fashion, cars, finance etc. You can follow your passion whatever that may be, as every industry relies on marketing. hiPages Group’s Chief Customer Officer Stuart Tucker outlined the journey that marketing can take us on as the reason he loves this field of work; the process of “turning a data point into an insight, an insight into an idea, an idea into a program, a program into a customer action, and an action into revenue growth. Finally, Mel Hopkins – Vice President, Marketing, Optus and CMO50’s #4 CMO of 2022 - cuts to the heart of marketing’s impact on the world, stating that “without it, there is no commerce.” She loves the fact that it’s marketers who “prime the sales, business growth and the economy.” Are you ready to fall in love with marketing all over again? Explore the romance and set a date with one of ADMA IQ’s courses with our 20% off LOVE Marketing Valentine’s Day offer. 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Customers are scared and frustrated by the uncertainty of the pandemic, while businesses are concerned about employee health and wellbeing, customer optimism and the future of their operations. 14th Apr 2020 10 mins How ANZ Institutional banking built its digital marketing capabilities with online education To maintain its strong market position and to build greater engagement with its clients, ANZ bank realised it needed to build the digital marketing capabilities in its team. Article 14th Apr 2020 15 mins Impact of coronavirus on marketing industry COVID-19 has rapidly remade the world in which marketers work. It’s a radical and immediate transformation. Almost 90 percent of Australian organisations have encouraged their staff to work from home according to Gartner. 16th Dec 2019 6 mins ADMA Member Bulletin: Government response to Digital Platforms Inquiry In December 2017, the Government asked the ACCC to investigate the impact of online search engines, social media and digital content aggregators on competition in the media and advertising services markets. The government issued its response - see what they said. Article 13th Nov 2019 5 mins When points aren’t enough: Tackling customer retention and loyalty In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper. Load More
25th May 2020 5 mins At the heart of engagement is understanding, says Ritson Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
08th May 2020 6 ways to retain your customers during a Crisis COVID-19 has created a lot of anxiety for customers and businesses alike. Customers are scared and frustrated by the uncertainty of the pandemic, while businesses are concerned about employee health and wellbeing, customer optimism and the future of their operations.
14th Apr 2020 10 mins How ANZ Institutional banking built its digital marketing capabilities with online education To maintain its strong market position and to build greater engagement with its clients, ANZ bank realised it needed to build the digital marketing capabilities in its team.
Article 14th Apr 2020 15 mins Impact of coronavirus on marketing industry COVID-19 has rapidly remade the world in which marketers work. It’s a radical and immediate transformation. Almost 90 percent of Australian organisations have encouraged their staff to work from home according to Gartner.
16th Dec 2019 6 mins ADMA Member Bulletin: Government response to Digital Platforms Inquiry In December 2017, the Government asked the ACCC to investigate the impact of online search engines, social media and digital content aggregators on competition in the media and advertising services markets. The government issued its response - see what they said.
Article 13th Nov 2019 5 mins When points aren’t enough: Tackling customer retention and loyalty In January, ADMA made a submission in response to the Attorney-General Department’s Privacy Act Review Discussion Paper.