Meet ADMA’s Regulatory & Advocacy Working Group Home Resources Meet ADMA's Regulatory & Advocacy Working Group Compliance Meet ADMA’s Regulatory & Advocacy Working Group The digital economy is expanding at a phenomenal rate, with new technology and platforms profoundly changing the marketing landscape. It’s more critical than ever that regulation keeps up with this evolution. As the principal body for data-driven marketing and advertising, ADMA continues to strive to champion on behalf of the industry. ADMA knows that a good understanding of compliance obligations and how regulation is developing is key to intelligent marketing. Marketing that is responsible all around: to the consumer in building consumer trust, to the organisations in operating with efficiency and optimisation within their compliance responsibilities, and to the marketer themselves upskilling their knowledge base. We continue to build our members’ understanding of broad industry issues particularly in regulation and compliance and we advocate on behalf of the sector to give members a voice in the conversations that matter most. We do this with guidance from regulatory experts and senior leaders who represent our members and the technology platforms that are instrumental in shaping the industry. That’s why we developed the ADMA Regulatory & Advocacy Working Group (ARAWG) and Tech (Sub)-Working Group. The ARAWG provide ADMA with information related to the pillar of industry they represent, their experience and perspective on issues the data-driven marketing and advertising industry face. The advice and recommendations they provide helps build consensus about our position on regulatory issues that impact the industry. Made up of some of the industry’s most respected compliance experts and leaders, the ARAWG will also guide ADMA’s general advocacy, regulatory and compliance support and help tailor our education offering. Chaired by Privacy and Data expert Peter Leonard and Co-Chaired by CMO Jo Boundy (ex-Qantas, now CBA), the ARAWG will help us best represent, educate and empower our members and organisations in the industry. Given the highly influential role of Global Technology Platforms (GTP) in marketing and the increasing focus that regulators place on GTPs, ADMA, while remaining platform agnostic, works closely with them to get a well-rounded perspective on the industry – allowing us to make well-informed and relevant recommendations. The ADMA Sub-Working Group is currently made up of some of GTP’s most influential leaders from the platforms that have been the subject of key audit, enquiries and industry reports. Representing Google is Erin Tavallai, AUNZ Privacy Lead and Samantha Yorke, Government Affairs and Public Policy and representing Meta is Josh Machin, Head of Public Policy. Meet the members Regulatory & Advocacy Working Group Chair: Peter Leonard Principal, Data Synergies Pty Limited, Professor of Practice, UNSW Business School; Consultant, Gilbert & Tobin Lawyers Vice-Chair: Jo Boundy,Chief Marketing Officer, Commonwealth Bank of Australia Micheil Brodie General Manager Social Responsibility, The Star Entertainment Group Tim Clark Senior Manager Marketing, AGL Sarla Fernando Head of Regulatory & Advocacy Advisory, ADMA Angela Greenwood, Senior Director, Acquisition & Customer Marketing, Optus Joshua Lowcock, Global Chief Media Officer, UM Worldwide (based in New York) Lachlan Rees Manager – Government, Public Policy & Sustainability, Suncorp Group Simon Wickson Head of Marketing Advisory, Woolworths Group (WooliesX) Kate Friedrich Head of Legal & HR, Qantas Loyalty Sub-Working Group Josh Machin Head of Public Policy, Meta Erin Tavallai AUNZ Privacy Lead, Google Samantha Yorke Government Affairs and Public Policy, Google Find out more FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy Article 07th Jul 2022 14 mins Australian brands failing to personalise digital experiences, new Deloitte research says More than half of Australia’s top 100 consumer brands are crossing the creepy line, with Deloitte’s analysis revealing many brands fail to offer any incentive in exchange for consumers’ creating an account with them. As privacy regulations here and overseas evolve, new Deloitte research offers some powerful insights for digital marketers to help pivot closer to a consumer-first approach to using data. Article 07th Jul 2022 16 mins Consumers catch on to privacy and data-sharing, GDMA survey shows Attitudes to privacy in the age of big data are evolving but for Australians, the big message is that trust is paramount as regulators and markets alike adapt to a fast-changing digital marketing ecosystem. 09th Jun 2022 9 mins The Regulators: The ACCC Oversees Competition and Consumer Laws and is Reviewing the Digital Industry The Australian Competition and Consumer Commission is the leading regulatory overseeing important regulatory changes and developments in Australia. It's vital to stay up to date with changes in the regulatory environment, read about them here. 09th Jun 2022 11 mins Changes: Regulations, Laws and Compliance Always Evolve Legislation and the work of regulatory bodies like ACMA, ACCC and the OAIC are always evolving over time. Sometimes it’s technology that leaps ahead and forces changes that lawmakers haven’t considered before. Other times, consumer needs or industry expectations have evolved to force us to consider different regulations. 09th Jun 2022 13 mins Avoiding Deceptive Conduct: Charities, Social Media Influencers and Businesses Can All Get Caught It can be easy to get carried away with sales promises, headlines and great customer offers but Australian laws and regulators come down hard on misleading and deceptive conduct and claims. It's best to steer clear of deceptive and misleading conduct, read on how you can. 09th Jun 2022 17 mins Regulations for Competitions: Trade Promotion Rules Competitions and promotions are great to grab attention, generate conversation and gather data but there are plenty of rules to be considered before they are brought to life. Load More
Article 07th Jul 2022 14 mins Australian brands failing to personalise digital experiences, new Deloitte research says More than half of Australia’s top 100 consumer brands are crossing the creepy line, with Deloitte’s analysis revealing many brands fail to offer any incentive in exchange for consumers’ creating an account with them. As privacy regulations here and overseas evolve, new Deloitte research offers some powerful insights for digital marketers to help pivot closer to a consumer-first approach to using data.
Article 07th Jul 2022 16 mins Consumers catch on to privacy and data-sharing, GDMA survey shows Attitudes to privacy in the age of big data are evolving but for Australians, the big message is that trust is paramount as regulators and markets alike adapt to a fast-changing digital marketing ecosystem.
09th Jun 2022 9 mins The Regulators: The ACCC Oversees Competition and Consumer Laws and is Reviewing the Digital Industry The Australian Competition and Consumer Commission is the leading regulatory overseeing important regulatory changes and developments in Australia. It's vital to stay up to date with changes in the regulatory environment, read about them here.
09th Jun 2022 11 mins Changes: Regulations, Laws and Compliance Always Evolve Legislation and the work of regulatory bodies like ACMA, ACCC and the OAIC are always evolving over time. Sometimes it’s technology that leaps ahead and forces changes that lawmakers haven’t considered before. Other times, consumer needs or industry expectations have evolved to force us to consider different regulations.
09th Jun 2022 13 mins Avoiding Deceptive Conduct: Charities, Social Media Influencers and Businesses Can All Get Caught It can be easy to get carried away with sales promises, headlines and great customer offers but Australian laws and regulators come down hard on misleading and deceptive conduct and claims. It's best to steer clear of deceptive and misleading conduct, read on how you can.
09th Jun 2022 17 mins Regulations for Competitions: Trade Promotion Rules Competitions and promotions are great to grab attention, generate conversation and gather data but there are plenty of rules to be considered before they are brought to life.