Home Resources Preparing Marketers for Privacy Reform Information Sheet Compliance FILL OUT THE FORM This information sheet is subject to change, and is based on the information that was correct on 20 Dec 2024. Preparing Marketers for Privacy Reform Information Sheet This information sheet was provided to all attendees and registrants of the 'Preparing Marketers for Privacy Reform' webinar that took place on 24th July 2024. A recording of the session is available to ADMA Members via the ADMA Member Hub. The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage. The scope of change on the horizon is vast but you can start preparing for the changes. This information sheet covers: The new definition of personal information The overarching 'Fair and Reasonable' test, applied to data collection What you and your teams should be doing now to prepare for the inevitable regulatory changes Fill out the form to access this free information sheet.
FILL OUT THE FORM This information sheet is subject to change, and is based on the information that was correct on 20 Dec 2024. Preparing Marketers for Privacy Reform Information Sheet This information sheet was provided to all attendees and registrants of the 'Preparing Marketers for Privacy Reform' webinar that took place on 24th July 2024. A recording of the session is available to ADMA Members via the ADMA Member Hub. The proposed Privacy Act ammendments will greatly affect how businesses collect, use, and handle personal information. Marketers need to ensure that they comply with the new regulations to build customer trust and avoid potential fines and reputational damage. The scope of change on the horizon is vast but you can start preparing for the changes. This information sheet covers: The new definition of personal information The overarching 'Fair and Reasonable' test, applied to data collection What you and your teams should be doing now to prepare for the inevitable regulatory changes Fill out the form to access this free information sheet.