Home Resources Preparing Marketers for Privacy Reform Webinar Compliance PREPARING MARKETERS FOR PRIVACY REFORM As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it, and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. We are now staring into the biggest overhaul of the Privacy Act since its inception in the late 1980s, which will have significant implications for marketers. The Privacy updates are expected to be introduced to Parliament in the spring session, so it’s critical to upskill and get prepared. The proposed amendments will greatly affect how businesses collect, use, and handle personal information. Marketers will need to ensure that they comply with the new regulations to avoid potential fines and reputational damage. The scope of change on the horizon is vast and lacks the luxury of time to accommodate for adjusting operations. It’s time to get serious about making the necessary updates to your business and ADMA is here to help you navigate this process. ADMA’s Director of Regulatory and Advocacy, Sarla Fernando, provided an update on what is expected in the Privacy reforms and some practical steps you can take to start preparing your business and marketing teams. Following this Sarla was joined for a discussion with expert panellists, ADMA Regulatory and Advocacy Working Group Member, Louis Martin, General Manager of Privacy and Customer Trust at Wesfarmers OneDigital, and Kate Bower, Consumer Data Advocate from CHOICE, as we bridge the gap between marketers and consumer advocates. ON-DEMAND FOR ADMA MEMBERS A recording and free information sheet is accessible to only ADMA Members. Log into your member account to access the on-demand webinar and information sheet. Access on-demand webinar Having trouble accessing member-only content? Contact us. IN THIS WEBINAR, YOU WILL LEARN ABOUT Where the Privacy Act reform is at. Key changes that will impact marketers. The consumer advocates and marketers observations about what is needed in Privacy reform and why the way in which it meets that end is important. What marketers need to try and balance to protect the consumer and their customer experience. How you can start to prepare your teams for what is to come. MEET THE PANEL Sarla Fernando Director of Regulatory and Advocacy at ADMA At ADMA, Sarla's mission is to help marketers better understand and apply their compliance obligations and best practices to their operational activities, and to influence the development of the data-driven marketing industry through submissions to regulatory bodies and education of client members. Sarla is a member of ADMA's Regulatory and Advocacy Working Group (ARAWG). Louis Martin General Manager of Privacy and Customer Trust at Wesfarmers OneDigital Louis Martin is the General Manager of Privacy and Customer Trust at Wesfarmers OneDigital. His team covers privacy, data governance, responsible AI, legal, corporate affairs, sustainability, and First Nations affairs. Louis is a member of ADMA's Regulatory and Advocacy Working Group (ARAWG). Kate Bower Consumer Data Advocate at CHOICE Dr Kate Bower is the Consumer Data Advocate at CHOICE, Australia’s largest consumer advocacy organisation, where she leads advocacy on privacy reform, facial recognition technology and AI regulation.
ON-DEMAND FOR ADMA MEMBERS A recording and free information sheet is accessible to only ADMA Members. Log into your member account to access the on-demand webinar and information sheet. Access on-demand webinar Having trouble accessing member-only content? Contact us. IN THIS WEBINAR, YOU WILL LEARN ABOUT Where the Privacy Act reform is at. Key changes that will impact marketers. The consumer advocates and marketers observations about what is needed in Privacy reform and why the way in which it meets that end is important. What marketers need to try and balance to protect the consumer and their customer experience. How you can start to prepare your teams for what is to come.
Sarla Fernando Director of Regulatory and Advocacy at ADMA At ADMA, Sarla's mission is to help marketers better understand and apply their compliance obligations and best practices to their operational activities, and to influence the development of the data-driven marketing industry through submissions to regulatory bodies and education of client members. Sarla is a member of ADMA's Regulatory and Advocacy Working Group (ARAWG).
Louis Martin General Manager of Privacy and Customer Trust at Wesfarmers OneDigital Louis Martin is the General Manager of Privacy and Customer Trust at Wesfarmers OneDigital. His team covers privacy, data governance, responsible AI, legal, corporate affairs, sustainability, and First Nations affairs. Louis is a member of ADMA's Regulatory and Advocacy Working Group (ARAWG).
Kate Bower Consumer Data Advocate at CHOICE Dr Kate Bower is the Consumer Data Advocate at CHOICE, Australia’s largest consumer advocacy organisation, where she leads advocacy on privacy reform, facial recognition technology and AI regulation.