PREPARING MARKETERS FOR PRIVACY REFORM

As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it, and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. 

We are now staring into the biggest overhaul of the Privacy Act since its inception in the late 1980s, which will have significant implications for marketers. The Privacy updates are expected to be introduced to Parliament in the spring session, so it’s critical to upskill and get prepared.

The proposed amendments will greatly affect how businesses collect, use, and handle personal information. Marketers will need to ensure that they comply with the new regulations to avoid potential fines and reputational damage. The scope of change on the horizon is vast and lacks the luxury of time to accommodate for adjusting operations. It’s time to get serious about making the necessary updates to your business and ADMA is here to help you navigate this process.

ADMA’s Director of Regulatory and Advocacy, Sarla Fernando, provided an update on what is expected in the Privacy reforms and some practical steps you can take to start preparing your business and marketing teams.

Following this Sarla was joined for a discussion with expert panellists, ADMA Regulatory and Advocacy Working Group Member,  Louis Martin, General Manager of Privacy and Customer Trust at Wesfarmers OneDigital, and Kate Bower, Consumer Data Advocate from CHOICE, as we bridge the gap between marketers and consumer advocates.