Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 01st Jun 2021 4 mins Industry bodies publish new framework to enhance data privacy standards worldwide The Association for Data Driven Marketing and Advertising (ADMA)) and the Global Data and Marketing Alliance (GDMA) are pleased to announce the publication of the Global Privacy Principles. Article 27th Apr 2021 4 min Data: It’s in the way that you use it (or why marketers may have a consent problem) Matterkind CEO Clay Gill says marketers must quickly get to grips with a post-cookie world – and what looming regulation means for consent management. Article 06th Apr 2021 13 mins ADMA’s view on privacy: open the door for trust & digital economic participation Privacy and freedom have a lot in common. Both concepts are best understood only when they have been invaded, gone wrong or crumbled. Article 06th Apr 2021 Senate sneaks in a privacy surprise: new exposure draft legislation coming soon Marketers should get a glimpse of what Australia’s new Privacy laws could look like when an exposure draft - and new Discussion Paper - is released at the end of April or in early May 2021. Article 24th Mar 2021 What is a web or internet cookie? The return of the of the re-engineered ADMA Creativity & Effectiveness Awards (AC&Es) joined forces with the AMY awards for the first time at last night’s gala dinner event creating a true celebration of creativity, effectiveness and digital excellence. Article 03rd Mar 2021 6 mins Marketing heavyweights join ADMA Advisory Committee Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award. Load More
Article 01st Jun 2021 4 mins Industry bodies publish new framework to enhance data privacy standards worldwide The Association for Data Driven Marketing and Advertising (ADMA)) and the Global Data and Marketing Alliance (GDMA) are pleased to announce the publication of the Global Privacy Principles.
Article 27th Apr 2021 4 min Data: It’s in the way that you use it (or why marketers may have a consent problem) Matterkind CEO Clay Gill says marketers must quickly get to grips with a post-cookie world – and what looming regulation means for consent management.
Article 06th Apr 2021 13 mins ADMA’s view on privacy: open the door for trust & digital economic participation Privacy and freedom have a lot in common. Both concepts are best understood only when they have been invaded, gone wrong or crumbled.
Article 06th Apr 2021 Senate sneaks in a privacy surprise: new exposure draft legislation coming soon Marketers should get a glimpse of what Australia’s new Privacy laws could look like when an exposure draft - and new Discussion Paper - is released at the end of April or in early May 2021.
Article 24th Mar 2021 What is a web or internet cookie? The return of the of the re-engineered ADMA Creativity & Effectiveness Awards (AC&Es) joined forces with the AMY awards for the first time at last night’s gala dinner event creating a true celebration of creativity, effectiveness and digital excellence.
Article 03rd Mar 2021 6 mins Marketing heavyweights join ADMA Advisory Committee Taking top honours in tonight’s CMO50 were several members of the ADMA Advisory Committee - accounting for the top four places, five in the top 15 and the inaugural Marketer’s Champion award.