Home Resources Privacy Act Reform: An important update for marketers (Sept 2024) Compliance September 2024 Privacy Act Reform: An important update for marketers While this slimmed down Bill does not include many proposals that are most relevant to the marketing industry, ADMA is focused on keeping marketers on track in preparing for full reform which is both needed to bring privacy in line with the digital age and also importantly leads to data driven marketing practices expected from our customers. This resource was published on 13 September 2024. DOWNLOAD THE RESOURCE This resource is available to download by filling in the form. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Crib Sheet CMO Spotlight Global Forum Global Forum 2023 Privacy series Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 08th Dec 2022 23 mins ACCC Digital Platform Service Inquiry Summary On 11th of November 2022, the ACCC released the fifth interim report for the Digital Platform Services inquiry. The report discusses observed harms to consumers from digital platform services and provides recommendations and solutions for them. Article 01st Dec 2022 14 mins 5 common examples of misleading and deceptive conduct When it comes to Australian Consumer Law, misleading and deceptive conduct covers a lot of ground. Read on to learn more about it – and how to avoid it. Article 30th Nov 2022 25 mins PETs: What marketers should know to start the right conversations This guide looks at privacy enhancing technologies (PETs) in some detail. It is intended to be a guide for marketers with a specific lens on the role PETs may play in assisting with an organisations data protection responsibilities. Article 29th Nov 2022 8 mins Your guide to the latest ACCC Digital Services Inquiry Report Mid November, the ACCC released a report on digital services which flew under the radar for some, but could have a massive impact on our digital ecosystem. Here we break down the key recommendations. Article 29th Nov 2022 9 mins PET subject: Your need-to-know guide to Privacy Enhancing Technologies If you missed ADMA’s recent member-only webinar ‘Privacy Performance Protection in Advertising’ you are behind the curve. Fortunately for you, we’ve put together this cheat sheet of some of the biggest need-to-know developments from the likes of Meta and Google. Article 24th Nov 2022 11 mins The Privacy Act is set for its biggest overhaul ever. Here's how to get ready now. The Privacy Act is set for its biggest overhaul since its inception in 1988. The good news is being proactive now will pay dividends when the changes happen. Load More
Article 08th Dec 2022 23 mins ACCC Digital Platform Service Inquiry Summary On 11th of November 2022, the ACCC released the fifth interim report for the Digital Platform Services inquiry. The report discusses observed harms to consumers from digital platform services and provides recommendations and solutions for them.
Article 01st Dec 2022 14 mins 5 common examples of misleading and deceptive conduct When it comes to Australian Consumer Law, misleading and deceptive conduct covers a lot of ground. Read on to learn more about it – and how to avoid it.
Article 30th Nov 2022 25 mins PETs: What marketers should know to start the right conversations This guide looks at privacy enhancing technologies (PETs) in some detail. It is intended to be a guide for marketers with a specific lens on the role PETs may play in assisting with an organisations data protection responsibilities.
Article 29th Nov 2022 8 mins Your guide to the latest ACCC Digital Services Inquiry Report Mid November, the ACCC released a report on digital services which flew under the radar for some, but could have a massive impact on our digital ecosystem. Here we break down the key recommendations.
Article 29th Nov 2022 9 mins PET subject: Your need-to-know guide to Privacy Enhancing Technologies If you missed ADMA’s recent member-only webinar ‘Privacy Performance Protection in Advertising’ you are behind the curve. Fortunately for you, we’ve put together this cheat sheet of some of the biggest need-to-know developments from the likes of Meta and Google.
Article 24th Nov 2022 11 mins The Privacy Act is set for its biggest overhaul ever. Here's how to get ready now. The Privacy Act is set for its biggest overhaul since its inception in 1988. The good news is being proactive now will pay dividends when the changes happen.