Home Resources Submission in response to the Privacy Act Review Report 2022 | ADMA's response Compliance ADMA's Submission in Response to the Privacy Act Review Report 2022 Earlier this year, the Attorney General's Department (AGD) released its Privacy Act Review Report (Report). This Report outlined 116 proposals - many of which ADMA supports. There are however some proposals that could fundamentally change the data-driven marketing and advertising industry and in ADMA's opinion may do so without providing any further protection from privacy harm. Data-driven marketers are at the forefront of data collection, use, disclosure, handling, and management and have a responsibility to help shape the regulatory framework in which we operate. Therefore the Review of the Privacy Act is an important one for marketers. ADMA held a range of roundtable discussions and various other consultations with both members and non-members and its submission in response to the AGD's Report reflects the issues that were of most concern to the data-driven marketing industry. To read the submission, click here. Read the submission FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 25th Jul 2024 6 minutes A world where consumers decide: The importance of first-party data Google's shift towards giving users control over their data marks a turning point in digital marketing. As third-party cookies fade, businesses must pivot to first-party data for personalized, compliant insights. This transition not only meets evolving privacy standards but also strengthens customer relationships through transparency and ethical data practices. Webinar 04th Jul 2024 5 mins Preparing Marketers for Privacy Reform Webinar As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. Register now for our Preparing Marketers for Privacy Reform webinar. Article 24th May 2024 11 mins The Spam Act - what are businesses still not getting right? It's been just over 20 years since the rollout of the SPAM Act, however businesses are still not getting it right. Given the increased focus by the regulators, its paramount you brush up on your understanding of the SPAM laws before hitting send on your next marketing campaign. Tool-kit 29th Feb 2024 Credential Stuffing Toolkit Credential stuffing is becoming more common in Australia - a number of well-respected brands have been the subject of this emerging cyber threat. This is a member-only resource. Log in to your member account to access. Article 12th Feb 2024 12 mins Regulatory Changes: What's coming in 2024 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Let’s take a quick look at what is coming. Article 27th Nov 2023 8 mins ‘Dark patterns’ in the spotlight: Here’s what every Aussie marketer needs to know Smart marketing? Or misleading and deceptive? It’s a fine line. One that should compel every marketer to learn about ‘dark patterns’, so they can stop or avoid practicing them moving forward. Load More
Article 25th Jul 2024 6 minutes A world where consumers decide: The importance of first-party data Google's shift towards giving users control over their data marks a turning point in digital marketing. As third-party cookies fade, businesses must pivot to first-party data for personalized, compliant insights. This transition not only meets evolving privacy standards but also strengthens customer relationships through transparency and ethical data practices.
Webinar 04th Jul 2024 5 mins Preparing Marketers for Privacy Reform Webinar As marketers, we’re on the front line when it comes to customer trust and as such data. We collect it, store it and use it, and our customers expect us to do so responsibly. That’s why understanding Privacy is paramount for marketers at all levels. Register now for our Preparing Marketers for Privacy Reform webinar.
Article 24th May 2024 11 mins The Spam Act - what are businesses still not getting right? It's been just over 20 years since the rollout of the SPAM Act, however businesses are still not getting it right. Given the increased focus by the regulators, its paramount you brush up on your understanding of the SPAM laws before hitting send on your next marketing campaign.
Tool-kit 29th Feb 2024 Credential Stuffing Toolkit Credential stuffing is becoming more common in Australia - a number of well-respected brands have been the subject of this emerging cyber threat. This is a member-only resource. Log in to your member account to access.
Article 12th Feb 2024 12 mins Regulatory Changes: What's coming in 2024 2024 will be a pivotal year for marketers in the governance, regulatory, and risk management space. So how can we look ahead, upskill, and prepare ourselves and our teams for the changes ahead. Let’s take a quick look at what is coming.
Article 27th Nov 2023 8 mins ‘Dark patterns’ in the spotlight: Here’s what every Aussie marketer needs to know Smart marketing? Or misleading and deceptive? It’s a fine line. One that should compel every marketer to learn about ‘dark patterns’, so they can stop or avoid practicing them moving forward.