Home Resources Submission in response to the Privacy Act Review Report 2022 | ADMA's response Compliance ADMA's Submission in Response to the Privacy Act Review Report 2022 Earlier this year, the Attorney General's Department (AGD) released its Privacy Act Review Report (Report). This Report outlined 116 proposals - many of which ADMA supports. There are however some proposals that could fundamentally change the data-driven marketing and advertising industry and in ADMA's opinion may do so without providing any further protection from privacy harm. Data-driven marketers are at the forefront of data collection, use, disclosure, handling, and management and have a responsibility to help shape the regulatory framework in which we operate. Therefore the Review of the Privacy Act is an important one for marketers. ADMA held a range of roundtable discussions and various other consultations with both members and non-members and its submission in response to the AGD's Report reflects the issues that were of most concern to the data-driven marketing industry. To read the submission, click here. Read the submission FIND OUT FIRST, STAY CONNECTED Sign up to receive ADMA newsletters, updates, trends, special offers, events, critical issues and more Job role*Agency Account Manager/ExecutiveAgency Account/Strategy DirectorCDOCEO / Managing DirectorClient Service / Sales ManagerClient Service/Sales DirectorCMO / CCO / Marketing DirectorCreative Director / HeadData Analyst / Scientist / EngineerDesigner/Copywriter/Creative ManagerEarly Career Data Analyst / Scientist / EngineerHead of Analytics / Analytics LeaderHead of Category/Customer Experience/InsightsHead of Marketing/BrandHead of ProductHR/Learning and Development ManagersIT Director/ManagerLegal/RegulatoryMarketing ConsultantMarketing Executive / CoordinatorMarketing Freelancer / ContractorProduct / Brand / Digital / Communication ManagerSenior Data Analyst / Scientist / EngineerSenior Marketing/Brand ManagerOther You may unsubscribe at any time using the link provided in the communication. View our Privacy Policy. Filter Resources Filter Courses Capability Capability Campaign Integration Compliance Customer Experience Marketing Technology Insights Learnings Brand Development Content Format Content Format Information sheet Member-only Press-release Article Blog Case Study Data Event Infographic Media Coverage Research Tool-kit Video Webinar Whitepaper Topics Topics CMO Spotlight Global Forum Global Forum 2023 Resource Compliance Resources CEO Blog Compliance Regulatory Content Copywriting Creative Data Data-driven Marketing Digital Campaigns Leadership Social Media Thought Leadership Article 22nd Dec 2021 Review of the Privacy Act The biggest focus on Privacy in Australia for 2021 has been the comprehensive review of Australia’s privacy regime. The review is being conducted by the Australian Attorney-General’s Department. 21st Dec 2021 5 mins ACCC - Digital Advertising Services Inquiry (Ad Tech Report) and other key Inquiries In its AdTech Report, the ACCC concluded that Google is dominant across the Ad Tech supply chain and that this creates significant problems for competition, advertisers, publishers (and ultimately, consumers). Article 07th Dec 2021 12 Australian Privacy law reform in a data-hungry age Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers. Article 02nd Dec 2021 8 min A Selection of 2021 Cases that Marketers Should Know About Even a global pandemic didn’t stop the ACCC, the OAIC and the ACMA from holding organisations accountable for their business practices. The cases are all important to the data-driven marketing and advertising industry. So take note – it’s better to learn from the mistakes of others. Article 01st Dec 2021 15 min Trade promotions toolkit 2021 There are two types of Trade Promotions: Games of Skill and Games of Chance. Both forms of promotions are governed by the legal and regulatory requirements in each state and territory of Australia in which they are being conducted. Download this toolkit to find out what is involved in preparing to conduct a trade promotion. Article 17th Nov 2021 16 mins Explainer: What marketers need to know about the proposed privacy law changes CMO sat down with IAB Australia director of policy and regulatory affairs, Sara Waladan, and CEO, Gai Le Roy, as well as ADMA’s regulatory affairs chief, Sarla Fernando, to gather first impressions. Load More
Article 22nd Dec 2021 Review of the Privacy Act The biggest focus on Privacy in Australia for 2021 has been the comprehensive review of Australia’s privacy regime. The review is being conducted by the Australian Attorney-General’s Department.
21st Dec 2021 5 mins ACCC - Digital Advertising Services Inquiry (Ad Tech Report) and other key Inquiries In its AdTech Report, the ACCC concluded that Google is dominant across the Ad Tech supply chain and that this creates significant problems for competition, advertisers, publishers (and ultimately, consumers).
Article 07th Dec 2021 12 Australian Privacy law reform in a data-hungry age Now is the perfect time for Marketers to increase their influence within organisations and shape the changing role that data plays in meaningfully engaging with customers.
Article 02nd Dec 2021 8 min A Selection of 2021 Cases that Marketers Should Know About Even a global pandemic didn’t stop the ACCC, the OAIC and the ACMA from holding organisations accountable for their business practices. The cases are all important to the data-driven marketing and advertising industry. So take note – it’s better to learn from the mistakes of others.
Article 01st Dec 2021 15 min Trade promotions toolkit 2021 There are two types of Trade Promotions: Games of Skill and Games of Chance. Both forms of promotions are governed by the legal and regulatory requirements in each state and territory of Australia in which they are being conducted. Download this toolkit to find out what is involved in preparing to conduct a trade promotion.
Article 17th Nov 2021 16 mins Explainer: What marketers need to know about the proposed privacy law changes CMO sat down with IAB Australia director of policy and regulatory affairs, Sara Waladan, and CEO, Gai Le Roy, as well as ADMA’s regulatory affairs chief, Sarla Fernando, to gather first impressions.