ADMA's Submission in Response to the Privacy Act Review Report 2022
Earlier this year, the Attorney General's Department (AGD) released its Privacy Act Review Report (Report). This Report outlined 116 proposals - many of which ADMA supports. There are however some proposals that could fundamentally change the data-driven marketing and advertising industry and in ADMA's opinion may do so without providing any further protection from privacy harm. Data-driven marketers are at the forefront of data collection, use, disclosure, handling, and management and have a responsibility to help shape the regulatory framework in which we operate. Therefore the Review of the Privacy Act is an important one for marketers.
ADMA held a range of roundtable discussions and various other consultations with both members and non-members and its submission in response to the AGD's Report reflects the issues that were of most concern to the data-driven marketing industry.
To read the submission, click here.
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From tech trends to global policy-making and legislative developments, 2022 promises to be a fascinating – and complicated – year for privacy and data protection. New laws, enforcement actions, litigation, and self regulatory initiatives look like companies will be kept busy.
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