Home Resources The top skills marketers focussed on in 2024 The top skills marketers focussed on in 2024 Marketers continue to experience the rapid rate of change throughout the industry and the impact that the evolving regulatory landscape will have on our marketing practices. More than ever as the landscape changes, the skills gap across the industry continues to broaden. That’s why many marketers across the country have committed to upskilling themselves through formal training in 2024. So, let’s take a look at some of the most popular courses your colleagues, peers and industry friends completed this year. Privacy and regulatory reforms were top of mind Our most popular course for the year was Privacy and Compliance for Marketers. We’ve been anticipating and preparing for the reforms to start and with the first tranche announced in September, it’s great to see the industry setting themselves up for success by seeking formal training in privacy and compliance. The course is designed with data-driven marketers in mind to ensure that you will not only understand what the law says, but (more importantly) how to apply it to your everyday tasks. On completion of the course, you will have a newfound confidence in how to ensure that your business is complying with the law as it stands and is prepared to implement the changes to come. Crucial copywriting We’ve seen a strong commitment to upskilling in the art of copywriting, with all three of our copywriting courses including Copywriting Essentials, Digital Copywriting Essentials and Copywriting Advanced featuring in the top 10 most enrolled courses this calendar year. Copywriting is an invaluable skill, particularly for marketers as it has the power to connect you with customers and strengthen your brand identity. Whether you’re new to the skill, or are looking to improve on your current capability, an ADMA copywriting course can provide you with the expert guidance you need to write with confidence. Let’s get digital We live in the digital age, so it comes as no surprise that three of our digital focussed courses nabbed a spot in the top 10 most popular courses in 2024. Our Digital Analytics for Marketers course is designed to help marketers understand digital data and tackle a technical topic in a non-technical way. While our Digital Marketing Essentials course will give you a detailed introduction to digital marketing, explore the foundations of each digital channel, how they work and how they can fit together to deliver on your marketing objectives. Then there is our flagship course – the ADMA Digital Marketing Certificate. It is one of the only digital marketing courses in Australia with top CMOs as guest lecturers and where you’ll learn through real-life case studies and get practical insights into what works in the real world. Consider your customer There has been a strong appetite to better understand the customer experience which is why marketers have enrolled in our Customer Journey Mapping course. In the course, you learn how to put the customer at the centre of your marketing, and to draw insights from data to create a compelling customer experience. Or you can take this one step further, as many have this year, with our Customer Experience Certificate. For many commoditised and competitive industries, designing a differentiated customer experience is critical to success. This certificate will equip you with the knowledge and skills to develop and lead CX programs across your business. Content is king With it being easier than ever before to produce and share content of different varieties across multiple mediums, developing an effective marketing content strategy will see your content not only cutting through, but also converting. That’s why our Content Marketing Strategy course has been so popular in 2024. In the course you’ll learn to write effective content marketing strategies, design content plans, give an impartial critique of creative work, and amplify, measure and optimise your content. All with your customer at the heart of your decision making. So, with 2024 ranging from regulatory reform, to digital, the customer, and beyond, what will be in store for 2025? If you’re in need of some guidance of what to next upskill in, take a look at our article on the top skills for 2025 as predicted by Australia’s leading CMOs and industry experts. 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Article 06th May 2023 8 mins Privacy Act Review Report Submission Summary The recent Privacy Act Review Report was a watershed moment for privacy in Australia and an important inflection point for data-driven marketing. ADMA as the peak body for data-driven marketers was heavily involved in the consultation with the regulatory bodies and provided a lengthy submission. Article 04th May 2023 16 mins Regulatory Update: What marketers need to know 4th April 2023 The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role. Article 04th May 2023 14 mins Are these five Martech mistakes holding you back? Martech integration is a growing challenge for organisations – and it’s holding them back from creating the right customer experiences. Here are five common mistakes to avoid to ensure your tech stack works for you. Article 01st May 2023 10 mins What is Customer Experience (CX) and why does it matter? Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience? 18th Apr 2023 Submission in response to the Privacy Act Review Report 2022 | ADMA's response Earlier this year, the Attorney General's Department released its review of the Privacy Act. This review outlined 116 proposals - many of which ADMA supports, there are some that could fundamentally change the data-driven marketing and advertising industry as a whole. ADMA’s submission outlines positions that our members from across the data-driven marketing industry have expressed to us. To read ADMA's submission, click here. Load More
Article 10th May 2023 7 mins Top 7 digital skills for marketers in 2023 Digital marketing is increasingly layered in its complexity. As it continues to evolve rapidly, marketers must try to keep up by continually developing their knowledge and capabilities.
Article 06th May 2023 8 mins Privacy Act Review Report Submission Summary The recent Privacy Act Review Report was a watershed moment for privacy in Australia and an important inflection point for data-driven marketing. ADMA as the peak body for data-driven marketers was heavily involved in the consultation with the regulatory bodies and provided a lengthy submission.
Article 04th May 2023 16 mins Regulatory Update: What marketers need to know 4th April 2023 The Government will appoint a standalone Privacy Commissioner to deal with the growing threats to data security and the increasing volume and complexity of privacy issues. Announced yesterday by Australia’s Attorney General, Mark Dreyfus, the appointment of the standalone Privacy Commissioner role will see the current Australian Information Commissioner, Ms Angeline Falk, retain the Information Commissioner and head of the OAIC role.
Article 04th May 2023 14 mins Are these five Martech mistakes holding you back? Martech integration is a growing challenge for organisations – and it’s holding them back from creating the right customer experiences. Here are five common mistakes to avoid to ensure your tech stack works for you.
Article 01st May 2023 10 mins What is Customer Experience (CX) and why does it matter? Brands today have a tough gig. Countless external factors are influencing customers, from inflation to climate change. To top it off, customers have never had more choice – all while the cost of switching brands has never been lower. It is important to understand how a customer perceives a brand - so what is customer experience?
18th Apr 2023 Submission in response to the Privacy Act Review Report 2022 | ADMA's response Earlier this year, the Attorney General's Department released its review of the Privacy Act. This review outlined 116 proposals - many of which ADMA supports, there are some that could fundamentally change the data-driven marketing and advertising industry as a whole. ADMA’s submission outlines positions that our members from across the data-driven marketing industry have expressed to us. To read ADMA's submission, click here.